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With ShopBase, you can easily set up an ecommerce website that is user-friendly and fully optimized for online merchants (both beginners and experts) who want to expand their businesses.

In this article, you will find all handy information that you can fully take advantage of to set up your online stores from the very first day.

Please refer to this article on how to sign up or log in to ShopBase.

In this article

A. Store set up
B. Store optimization
C. Start selling
D. Other optimizations

A. Store set up

Once your store is created, you can begin adding products to sell on your store. Also, you need to set up your domain and connect at least one payment gateway to make sure that your customers can find your store online and make a payment for your products.

Add products to your store. With ShopBase, you can:

Create products manually.
Import products via CSV files.
Import products via Migrate to ShopBase app.
Import products via Ali Dropship Connector.

Connect domain to your store. On ShopBase, you can:

Buy and manage your domain directly in the Domain section in your ShopBase admin.
Add a custom domain bought from third-party domain providers to your ShopBase store.

Set up payment providers. On ShopBase, we provide a variety of payment gateways to your store, including our built-in payment gateway, ShopBase Payments. Your customers can select among different payment methods to easily pay for their orders. Please refer to this article on how to add payment gateways to your store.

B. Store optimization

After you have finished all the basic settings, it's time to start optimizing your store by adding tracking codes, choosing the most suitable theme, creating upsell and cross-sell offers, and setting up the necessary shipping information.

Add tracking codes to your store.

From your ShopBase admin site, you can add page performance tracking codes like Google Analytics and codes to track the effectiveness of advertising via Facebook, Google, Klaviyo by following the instructions in this article.
You can also expand new sales channels helps you sell to new customers online, on mobile apps, through social networks, and in person with our built-in features. Please refer to this article for more information on Sales channels.

Select and customize a theme for your store. With our diverse collection of free themes, you can create a unique e-commerce store that highlights your products and offers your customers a positive user experience. Please refer to this article on how to select a theme for your store.

Create upsell and cross-sell offers. With our built-in Boost Upsell app, you can easily create different upsell and cross-sell offers to encourage your customers to purchase more products and increase your revenues. Please refer to this article for more details about Boost Upsell.

Set up shipping rates. You should set up shipping rates suitable for the products you are selling and the regions you are shipping to. Please visit this article for a guide on how to set manual shipping rates.

C. Start selling

After you have completed all of the preceding steps, you can select a subscription plan and start opening your store for customers to visit.

Remove store's password: To officially launch your store, remove the store's password by following the instruction in this article.

Select and activate subscription plan to keep your store up and working seamlessly. Please refer to these articles on how to update your billing information and select subscription plans.

D. Other setups and optimizations

The following steps are optional and can be completed later to help you further optimize your store.

Create product collections. A product collection is a group of similar products created in your online store. Creating collections makes it easier for customers to find products while shopping for similar products. With ShopBase, you can:

Create a manual collection.
Create an automated collection.

Customize email notification. Email is a powerful communication way for online merchants. Before launching your ShopBase stores, there are several automated emails you’ll want to customize. This will help nurture your customer list and eventually drive sales. You can go to Settings > Notifications and edit your email templates, including order confirmation, abandoned checkout, shipping confirmation, review request and reminder emails to your customers, along with new order email notification for store's owner and staff accounts.

Set up standards and formats (time zone, weight unit, order ID format). You can choose the time zone, weight unit, order ID formats that are most appropriate for your business in Settings > General. These will be used to calculate product prices, shipping weights, and order times.

Set up store currency. Currency formatting is the display of price according to chosen currency unit on the store. By setting up the correct currency formatting, your customers can understand price of products and services with no hassle, which further betters user experience of your online store. Please refer to this article on how to set up currency formatting for your store.

Bulk update your products. Bulk update are modified updates that apply to multiple or all products in your store. This feature helps reduce your workload by editing multiple products at the same time. You can refer to this article for a guide on how to create a bulk update.

Place a test order. You can test how your store works by following the instructions in this article to place a test order. By placing a test order, you can make sure that your checkout process and other settings (such as shipping rates and email notification) all function accurately. Test order is free of charge.

Happy selling on ShopBase!
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