Cross-selling is a form of selling by suggesting products that are related to, or can be purchased along side the product that customers are viewing to encourage customers to add products to their cart and complete their purchase.
Upsell is the introduction of products related to the product customers have added to the shopping cart or bought on the store. The goal is for them to spend more money on a shopping cart or on the store after purchasing the product.
In this article, we will give you an overview of Cross-sell and Upsell features of the Boost Upsell app, along with some tips and tricks to utilize them on your store.
In this section
A. Cross-sell features that ShopBase offers
B. Upsell features that ShopBase offers
C. Tips and tricks to create the best Upsell and Cross-sell offers for your store
A. Cross-sell features that ShopBase offers
Cross-sell on ShopBase supports these features as followed:
B. Upsell features that ShopBase offers
With Boost Upsell on ShopBase, you can create Cross-sell offers as followed:
C. Tips and tricks to create best Upsell and Cross-sell offers for your store
Your suggestion has to fit the customer's exact needs and wants. Always recommend products that will add value or optimize the functionality of the target product. If a customer wants to buy a mobile phone, they will probably look for a screen protector or phone case. Instead of them searching for these items on your store or worst buy these items in a different store, it would be best if you can set a cross-sell offer that comes with a discounted price and display it on the product page.
Don’t throw everything or anything at the customers. Only present the most relevant and essential items to them – items that will help them get the most of the target product. Aside from that, when you offer 3-5 products, the total price increases too much. The more items to consider, the more likely that customers will be hesitant to make the purchase. Initially, customers just intend to buy a mobile phone. Buying a screen protector with it is fine, but if you also offer a phone case, a charger, and a power bank, he will have to reconsider. This might hurt your conversion rate.
To get your customers on board with your cross-sell offers, try to create multiple offers that will help them achieve more success, feel more happy and satisfied. Creating multiple offers will help you introduce products that they might not know about, products that other customers have bought together, essential products that best go with the initial product
Always pay attention to the price when bundling your cross-sell offers. You should not offer a bundle whose price is way more expensive than the target product which customer intends to buy in the first place. It is recommended to offer additional products that cost not more than 25% of the initial purchase. If you want your cross-sell offers to convert incredibly, lower your margin a little bit in exchange for many bigger cart sizes, and customers will keep coming back to your store as they know they can find the best deals in your store.