Klaviyo is a powerful SMS and email marketing automation platform created for online businesses. Setting up Klaviyo for your store helps you to seamlessly run your email marketing campaigns. This article will show you how to manage Klaviyo email campaigns.
In this article
A. Understand Klaviyo campaigns
D. Reschedule an email campaign
E. Cancel a scheduled/sending email
A. Understand Klaviyo campaigns
A campaign is manually created and scheduled to send to a target list that you build in advance. For example, monthly emails for a newsletter list or a flash sale announcement sent to existing customers via text.
B. Build an email campaign


You can enable Include tracking parameters in Tracking section to automatically append UTM parameters to your campaign links. When this setting is on, links are tagged in accordance with your account's default UTM tracking settings. Please refer to this article to learn more about UTM settings on Klaviyo.
When you are ready, select Continue to content.


If Drag and Drop is selected, you will need to choose an email template to start. Then you will be directed to the editor page to start the design. Please check out Klaviyo's guide on how to use the Drag and Drop editor for more information.



C. Edit an email campaign
You can edit both scheduled and draft campaigns, but not sent campaigns.
If the campaign is scheduled to send in 15 minutes or less, you must reschedule the campaign for a later time before you are able to edit it.
D. Reschedule an email campaign

Campaigns can only be rescheduled if they are scheduled for more than 15 minutes from the current time.
You cannot update the timezone when rescheduling campaigns.

E. Cancel a scheduled/sending email
When you schedule a campaign in advance, you can cancel your campaign anytime before it is sent or while it is in the middle of being sent. Canceling a scheduled campaign allows you to make changes to the campaign, such as updating the list it's going to.

For large campaigns, the scheduling process itself may take some time. The Cancel Send button will appear both while scheduling is still in progress, as well as after scheduling completes.
When you cancel a sending campaign, Klaviyo cannot roll back emails that have already been delivered. The cancellation action will only ensure that any further emails still queued for sending are immediately canceled. The number of emails from your campaign that end up getting delivered will depend on how far along our sending process is when you click to cancel.
Available statistics for a campaign that is partially sent is available in the overview for that campaign. In this report, you will also see the date the campaign was scheduled and the cancellation date.