Klaviyo is an email marketing platform frequently used by e-commerce businesses thanks to its powerful SMS and email marketing automation. Setting up Klaviyo for your store helps you send email campaigns to your customers, thereby improving customer engagement with your business, and increasing revenue with customized campaigns for each customer group. This article will show you how to integrate Klaviyo into your store.
Step by Step Tutorial
It is optional to add your Private API key. However, in case you want to identify and collect information of customers who visit your store via your message links, a Private API Key and UTM tracking settings are needed.
At the time your Public API key is saved, all customer data in your store that occurred after the integration will be synced to the corresponding account as Klaviyo profiles.
To provide you with some available event data to start setting up campaigns and automated flows, ShopBase will automatically use your store’s customer email to create a new profile on Klaviyo, then a sample of events linked to the profile will be sent to your account.