The conversion rate has been and continues to be a metric for the effectiveness of a business or an online store on e-commerce platforms in general, and on ShopBase ecosystem in particular.
In addition to selecting the best products for your business, customizing the store interface is critical to increasing conversion rates. In this article, ShopBase will provide some useful tips and guidelines for customizing your storefront to help improve conversion rates.
In this article
A. Analyze factors that can influence conversion rates
B. Optimize storefront to increase conversion rates
C. Select and customize themes on ShopBase/PrintBase/PlusBase
A. Analyze factors that can influence conversion rates
Before customizing your storefront, you are recommended to perform an analysis of the factors that can influence conversion rates in the view-to-purchase process (also called a buying process). These factors are primarily found on product pages, cart pages, and checkout pages.
Customers who are enticed by advertising on other media such as Facebook and Google are frequently sent directly to product pages to view the products and perform the steps to complete their purchase on the following pages. So how you display factors like product photos, product names, product prices, product descriptions, and Call-to-Action (CTA) buttons, to size charts, return policies, shipping policies, and so on, all affect the subconscious of customers and play a big role in their decision to buy or abandon a purchase.
Please list the factors in detail and assess their impact on the customers. Then, look at how you're showing these factors on the storefront and see if they can be improved before running a test run to see how they work. The following is a summary of the factors that may influence each step of the shop purchasing process:

B. Optimize storefront to increase conversion rates
1. Optimize product pages to increase add-to-cart conversion rate
Product page plays an important role in increasing your online store's conversion rates. This is where you can build the customer's trust and offer incentives for customers to promptly buy your products.
Tip 1: Affect product prices by displaying promotions

Tip 2: Provide high-quality information about your product
Tip 3: Conduct A/B testing to measures the effectiveness of the "Buy with PayPal" button in improving conversion rates

2. Optimize the add-to-cart process and the cart page
Tip 1: Enable redirection when customers click on the Add to cart button

Tip 2: Optimize Call-to-Action buttons
Tip 3: Use countdown tools feature by Boost Convert app to motivate the customer's buying decision
Do not overuse and display all of these tools on the product page, since this can give the impression of inauthenticity. You should select 2 of the 3 tools. (For example: Timer Countdown + Real-time visitors, Product countdown + Real-time visitors).
In addition, the cart page is a collection of products that were added to cart by the customers from the product pages and are being checked out. By customizing the cart page, you allow customers to easily double-check their orders, while increasing order value through features such as up-sell, cross-sell, or promotions, thereby increasing the store's conversion rates.
3. Simplify the checkout process in order to increase the checkout completion rate
Tip 1: Simplify the checkout process
Tip 2: Add factors to build trust with your customers
Tip 3: Clearly and conspicuously disclose the shipping fee
Tip 4: Offer discount codes for first-time customers
Last but not least, offer a discount code for the customer's first order to help enhance conversions. This can serve as a goodwill gesture to show your customers that you wish to encourage them to try your product. You can:
C. Select and customize themes on ShopBase/PrintBase/PlusBase
Besides selecting the right product for your business and creating a seamless buying flow, don't forget to build a store interface that is appropriate for the product that you offer and leaves a distinct, reliable and professional impression.
With our diverse collection of free themes, you can utilize, create and customize a unique and eye-catching e-commerce store that can generate a positive user experience.

Aside from optimizing your storefront, you should conduct A/B testing to determine the best method and products that can bring the most benefits to your store. Test 2 website versions (A and B) on different interfaces, content layouts, navigation buttons, image placements, Call-to-Action buttons, etc. on your website to find the most effective version for conversion rate optimization.