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How to optimize a product page for better conversion rate

How to optimize a product page for better conversion rate

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This detailed guide will help you to improve and optimize every elements on the product page, thus increase your conversion rate and boost sales!

In this article

A. Tips for high-converting product description

B. Add Product Countdown using Boost Convert app

C. Add Sale Notification using Boost Convert app

D. Add Customer Review using Product Reviews app

E. Add Exit-Intent Popup using SiteKit app

F. Add Product Recommendation using Boost Upsell app

A. Tips for high-converting product description

A product description brings out the features and benefits of the item. It’s also considered as a marketing method that explains what makes it stand out from other similar items and why it’s worth purchasing. Creating a good product description isn’t just about adding a title and a short description to give information. Instead, it’s about giving your potential customers convincing reasons why they should buy the items you're selling.

In general, a product description should give clear answers to these 6WH-questions:

Who should use the product? In other words, the target audience. The product can be for women, men, those aged 18 – 24, those who love pets, or any other defined groups of people.
What are the product’s basic features? For example, technical specifications, dimensions, functions.
Where would a customer use the product? Should it be used indoors or outdoors, in the office or at home?
When should a customer use the product? Is it meant to be used during a certain time of day or for a particular type of occasion?
Why is this product more useful or better than its competitors? Is it thanks to its quality, value, facilities? Think about the benefits that will speak to your ideal customers.
How does the product work? If you’re selling electronic products or anything with moving parts, you should explain how to use it.

Learn more about writing a high-converting product description here.

B. Add Product Countdown using Boost Convert app

When enabled, the feature adds a progress bar on your product pages to show the number of products remaining. The product countdown will be displayed as below.

Refer to this article on how to add a product countdown to your product page using Boost Convert app.

C. Add Sales Notification using Boost Convert app

Sales notification is the notice of actual customer purchases on the page, which can be displayed on any store page, depending on your settings.

Refer to this article on how to enable sales notification on your store using Boost Convert app.

D. Add Customer Review using Product Reviews app

Product Reviews is a ShopBase app that helps sellers display and manage product reviews in the store. This helps the store increase their reliability to the site visitors, which in turn increases the store's conversion rates and revenue.

Refer to this article for more information on how to use the Product Reviews app.

E. Add Exit-Intent Popup using SiteKit app

SiteKit is an ultimate tool that allows you to generate more customers and subscribers with its high-converting and powerful features: Smart bar, Popup and so on. Exit-Intent Popup is a type of pop-up created by the Site Kit app, which will only appear if the site visitor is about to leave the page. Hence, it is very helpful in preventing visitors from exiting the page without shopping any products on the page, thereby improving your online store's conversion rates.

Refer to this article on how to create an Exit-Intent popup using SiteKit app.

F. Add Product Recommendation using Boost Upsell app

Boost Upsell enables sellers to skyrocket sales by suggesting the right products to the right customers at the right time:

Who bought this also bought: Collects historical sales data and recommends customers relevant items they might be interested in.
Best sellers of the store: Showcases the collection of hottest items across the store.
Recently viewed & featured recommendations: Reminds customers of items they liked or suggests relevant products based on what they viewed.
Cart recommendations: Suggests more products that a customer may also like based on items in their cart.
Handpicked products just for you: Promotes flash sale deals or a number of products.
More from collections: Shows recommendation products in the same collection with a target product.

Please refer to this article on how to enable product recommendation widgets on your store using Boost Upsell app.

Overview of Boost Upsell app
Overview of Product reviews
Overview of Boost Convert app