You can integrate a Facebook pixel with your online store to help you understand customer behavior and traffic. A Facebook pixel collects data about how customers are using your online store pages, so that you can more effectively plan your ad campaigns to find new customers.

Before you add a Facebook pixel to your store, you can learn more about the Facebook pixel.

On this page
A. Creating a Facebook pixel

B. Add a Facebook pixel ID to your online store preferences

C. Facebook pixel events

A. Creating a Facebook pixel

You can create a Facebook pixel in Facebook Ads Manager. For the steps on creating a Facebook pixel, go to the Facebook Help Center.

B. Add a Facebook pixel ID to your online store preferences

You can add a Facebook pixel ID to your online store preferences in ShopBase to integrate the pixel with your online store. Using this integration doesn't require you to edit your online store code. Instead, you'll enter the Facebook pixel ID in your online store preferences.

Walkthrough:

From your ShopBase admin, go to Online Store > Preferences.

In the Facebook Pixel section, add your Facebook pixel ID:

If you're adding a pixel for the first time, then enter the Facebook pixel ID:



If you're changing to a new Facebook pixel from an existing one, then click Change before entering the new Facebook pixel ID.

Click Save.

After you add the pixel to your online store, then you can make sure that it's working by using Facebook Ads Manager. Learn about how to tell if your Facebook pixel is working from the Facebook Help Center.

If you've recently added a Facebook pixel to your online store, then you need to wait for customer activity before you'll see any data in Facebook Ads Manager.

C. Facebook pixel events

When an action happens on your online store after you've added a Facebook pixel in ShopBase, the pixel counts the action as an event. You can use event data to learn more about how customers interact with your store. Learn more about using Facebook Pixel Standard and custom events at the Facebook Help Center.

After you integrate a Facebook pixel with your online store, it automatically tracks 6 standard events and 4 custom events, with their descriptions as follows:

Standard events
Search: When a visitor makes a search
ViewContent: When a visitor views a page, for example a product page
AddToCart: When a visitor adds a product to the shopping cart
InitiateCheckout: When a visitor clicks on the checkout button
AddPaymentInfo: When a visitor enters payment information in the checkout
Purchase: When a customer completes a purchase and views the thank you page in the checkout

Custom events
CheckoutButtonClicked: When a visitor clicks Checkout Button on Cart Drawler or Cart Page
AddShippingInfo: When a visitor finishes step 1 and click button Continue to Shipping method. (Only in 3-step checkout layout)
SelectShippingMethod: When a visitor finishes step 2 and click button Continue to Payment method (only in 3-step checkout layout)
UseCouponCode: When user applies coupon code successfully
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