Since iOS 14, Apple has required all apps to follow their App Tracking Transparency Framework, and users can request that apps not track their activities when using apps that include Facebook apps. Therefore, Facebook introduces the Aggregated Event Measurement to provide a way that help merchants to take on Apple's limitation.
ShopBase fully supports this protocol, follow our guides below to take actions as soon as possible.
In this article
A. Understand Facebook Aggregated Event Measurement Protocol
A. Understand Facebook Aggregated Event Measurement Protocol
Facebook Aggregated Event Measurement Protocol requires all merchants to:
B. Merchant's Required Steps
Please complete the steps below to comply with Facebook's new protocol and make sure your store is ready when Apple's updates are applied to all apps.
First, you need to take the very important step of verifying domain ownership using Facebook Business Manager. ShopBase supports 2 main verification methods as follows:
Read this article to for a guide on how to verify domain ownership with ShopBase
ShopBase can send events to Facebook on both storefront & servers to ensure Facebook receive all necessary data & deduplicate events correctly.
Read the following articles to finish this step:
Based on your activity, Facebook will initially configure the conversion events that are believed to be the most relevant to your business. When this occurs, any campaigns or ad sets that optimize for an inactive conversion event will stop running.