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Create Facebook Pixel & Access Token

Create Facebook Pixel & Access Token

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This article goes into details on how to create Meta Pixels (Facebook Pixels) and generate Access Tokens to help set up Conversions API on Facebook, which would help you increase the efficiency of online ads for your store.

In this article

A. Create a Facebook Pixel

B. Generate an Access Token for Facebook Pixel

A. Create a Facebook Pixel

To create a Facebook Pixel, you need access to Facebook Business Manager for your online store.

Log in to Events Manager.
Click Connect Data, then select Web and click Next.

Cilck on Create new dataset.

Enter your new dataset's name, then click Create.
Click See other ways to setup, then select Set up manually. Click on Next.

Select Conversions API and Meta Pixel and click Next.

Press Finish. Please note that you do NOT need to configure the events, as ShopBase handles this for you. Simply skip these steps.
Go to Settings to copy your Dataset ID, then connect it to your ShopBase store to track conversions and user behavior.

B. Generate an Access Token for Facebook Pixel

Conversions API works simultaneously with Facebook Pixel to optimize the efficiency of your Facebook ads by sending events directly from server to Facebook. These server events are attached to a specific Facebook Pixel. To set it up, you need to generate an Access token for the previously created Pixel.

To generate an access token, you need to have admin access to Facebook Business Manager.

Log in to Events Manager.
Choose a specific Pixel to set up Conversions API.

Choose Settings.

Under Set up direct integration section, click Generate access token.

Copy the generated Access token. You should save this access token somewhere safe, as it won't be stored on Facebook.

To see more information on how to add Facebook Pixel and Access Token to your ShopBase online store, follow this link.

It is optional, but recommended, to have both Facebook Pixel ID and Access token.

Overview of Preferences
Update Facebook tracking to comply with iOS 14 App Tracking Transparency Framework
Set up Facebook Pixel IDs and Conversions API
Verify Facebook Pixel and Conversions API are working correctly
Verify domain ownership on ShopBase with Meta (Facebook) Business Manager