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Create Facebook Pixels and generate Access Tokens for your Pixels

This article goes into details on how to create Facebook Pixels and generate respective Access Tokens to help set up Conversions API on Facebook, which would help you increase the efficiency of online ads for your store.
To get an overview of Facebook ads tracking integration into your ShopBase online store, click here.

In this section

A. Create a Facebook Pixel
B. Generate an Access Token for Facebook Pixel

A. Create a Facebook Pixel

To create a Facebook Pixel, you need access to Facebook Business Manager for your online store.

Log in to Events Manager.

Click Connect Data Sources.

Select Web and click Get Started.

Select Facebook Pixel and click Connect.

Enter your new pixel's name in Name Your Pixel.

Enter your website URL.

Click Continue.

After creating a Facebook Pixel, you will get a Pixel ID. This Pixel ID can then be attached to your ShopBase online store, which would give you detailed insights on conversions, audience profile and their behaviors on your website.

B. Generate an Access Token for Facebook Pixel

Conversions API works simultaneously with Facebook Pixel to optimize the efficiency of your Facebook ads by sending events directly from server to Facebook. These server events are attached to a specific Facebook Pixel. To set it up, you need to generate an Access token for the previously created Pixel.

To generate an access token, you need to have admin access to Facebook Business Manager.

Log in to Events Manager.

Choose a specific Pixel to set up Conversions API.

Choose Settings.

Click Generate Access Token under Conversions API section.

Copy the generated Access token. You should save this access token somewhere safe, as it won't be stored on Facebook.

To see more information on how to add Facebook Pixel and Access Token to your ShopBase online store, follow this link.

It is optional, but recommended, to have both Facebook Pixel ID and Access token.

Updated on: 22/08/2022

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