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With ShopBase's built-in feature, you can create product feeds and automatically sync them to Google Merchant Center. This feature helps you:

Automatically update with just a few steps. You don't have to create links and edit yourself.
Quicker update: Instead of every 24 hours, the data will be synced every 4 hours. Feeds do not have to be completely generated every time you update, which is ideal for stores with a large database.
You can make changes right on ShopBase admin site without affecting data shown on your storefront.

In this article, we'll show you how to set up all ShopBase products to automatically sync to Google Merchant Center.

In this article

A. Connect Google Merchant Center account
B. Sync your products to primary country of sale
C. Sync your products to additional country of sale
D. Manage product data

A. Connect Google Merchant Center

Before you start, you will need to connect Google Merchant Center to your store in order to sync your products. ShopBase offers you 2 ways to connect your GMC account to your store, please refer to these articles below for more information:

Automatically register and set up online store on ShopBase: After your account is approved, you can then start syncing your products.
Manually register and set up online store by referencing ShopBase's checklist.

B. Sync your products to primary country of sale

In the first time you sync products to GMC after successful connection, select the targeted primary country and language where your products are sold and will be shipped to.


To begin syncing your Google product data to GMC, click Start syncing. Please note that you will need to create a Google product feed beforehand. When creating a Google feed, you can choose to sync all products or only products of selected collections to GMC.


After your feed has been synced, you can change the primary country and language at any time. ShopBase will sync products to GMC with the newly selected primary country and language, but will not delete items linked to the previous primary country and language.

For PrintBase/PlusBase stores, it can be difficult to manage and set up the shipping fee for each product that you sell. Therefore, PrintBase/PlusBase will automatically calculate the shipping fee for each product and sync the correct product's information to GMC. This will ensure that the shipping fee provided to GMC is accurate compared to the shipping fee calculated at checkout.

C. Sync your products to additional country of sale

After the first time your feed is synced to GMC, you can select the targeted additional countries to which you want to sync your products in order to expand your markets and reach a wider group of customers. In Additional countries, select your countries from the dropdown menu.


To begin syncing your Google product data for the selected additional countries, click Sync for more countries. If any selected additional country has not been supported by Google Shopping ads, the product data will not be synced to this country.


When your Google product feed is synced to additional countries, ShopBase will automatically set up language translation for them (only available for Inside and Roller themes).
If shipping to the selected countries has not been enabled for any product in your feed, the product will not be synced to GMC for the selected country.
After the synchronization process is completed, you can update the list of additional countries at any time. ShopBase will sync products to GMC with the newly selected additional countries, but will not delete items linked to the deleted additional countries.

D. Manage product data

When your Google product feed gets warnings or disapproval from Google, a progress of fixing issues and re-submitting request to Google should be made within required timeline. Automatic Google feed feature on ShopBase allows you to make changes right on ShopBase admin site without affecting data displayed on your storefront. For example, your product description can get shortened on feeds but still remain unchanged on your product pages.

Any product update here will affect your feeds only. To update your product, please refer to our article here: Add product details

From your ShopBase admin site, go to Products > Product feeds. Click on your Google feed.


If no Google feed has been previously created, please refer to this article on how to create product feeds.

In the feed settings page, you can update your feed, or go to Manage Product Data to know which area you need to update.


All products that are set up to synchronize to GMC will be shown here.

The product synchronization status for primary country will be displayed on this page so that you can manage them and make changes as required, then re-sync to GMC.


All products: All products in your Google feed.
Ineligible: Products that do not meet GMC requirements (for example, lack of product image).
Wait to sync: Products that are awaiting to be synced to GMC.
Synced: Products that are synced to GMC.

If your product has previously been synced to GMC, the last synced time will be displayed next to the item.

You can filter by products’ details to view and update your data by clicking More filters. The Filters dialog box will appear and you can click on each condition to make it easier to find the products you want.


Each variant in ShopBase is a product on GMC. By default, Google Merchant Center limits the number of items you can submit per file and per account. When this happens, you may see an error like exceeded quota. The limit varies in the range of 50,000 to 150,000 or more depending on your account.
You may edit product data to re-sync to GMC. However, the original product data on your online store will not change.

There are three ways to edit product data manually:

Edit one by one by clicking on each product name to update its information.

A popup window will appear if you click on each product where you can edit product information and click Update
Filter and select multiple or all products to bulk edit similar missing details.


Export all product data to edit products in a csv file. Then import it again to ShopBase to update all data in bulk.


In case you change your mind and want to reset all manual data changes, you can reset your product data to the default product details and feed settings:

If you want to reset all product data, click Reset > Reset all product data.


If you want to reset only some products, click on the products you want to reset > Reset > Reset the selected products.


Data that is synced to GMC will be prioritized in this order: Product detail data < Feed settings < Product tags < Manually edited product data.

Product detail data: This is the original product data that is shown on your online store.
Feed settings: The settings for all products when creating product feed.
Product tags: Product data from tags.
Manually edited product data: Data that was manually edited by you in Manage product data page.

For example:

If you change your product data on your online store (Product detail data), then on product tags, then in Manage product data page (Manually edited product data), the data in the Manage product data page will be prioritized to sync to GMC.
If you change your product data on your online store (Product detail data), then on product tags, then in feed settings, the data in product tags will be prioritized to sync to GMC.

Related articles

Overview of Multichannel Marketing
Overview of Product Feeds
Understand product feeds
Create product feeds
Edit product feeds
Add and override default feed values
Overview of how to connect Google Merchant Center to your store
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