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With ShopBase's built-in feature, you can create product feeds and automatically sync them to Google Merchant Center. This feature helps you:

Automatically update with just a few steps. You don't have to create links and edit yourself.

Quicker update: Instead of every 24 hours, the data will be synced every 4 hours. Feeds do not have to be completely generated every time you update, which is ideal for stores with a large database.

You can make changes right on ShopBase admin site without affecting data shown on your storefront.

In this article, we'll show you how to set up all ShopBase products to automatically sync to Google Merchant Center.

In this article

A. Connect Google account
B. Complete Google channel requirements
C. Connect Google Merchant Center account
D. Sync your products
E. Google Merchant Center settings
F. Manage product data

A. Connect Google account

Before you start the setup, make sure that you have a Google Merchant Center account associated to your Google account; verify your ShopBase website on Google Merchant Center (The verified domain must be the store domain; otherwise products will be disapproved due to wrong image links); set up delivery information and tax on Google Merchant Center.

From your ShopBase admin site, go to Settings > Sales channels.


Click Google.


In Google account, click Connect to start the integration.


In the pop-up, sign into your Google account.

How to resolve "This app is blocked" error when connecting to your Google account

From your Google account, go to Security and enable Less secure app access.


If you still cannot connect after step 1, please manually sync your product feed to GMC using CSV files instead of using content API method. However, in order to keep feed file running seamlessly, you should create a maximum of 20,000 variants for each feed.

B. Complete Google channel requirements

To use Google channel, you need to make sure that your online store meets the Google Merchant Center requirements:

You need to connect and set up a public domain to your online store. Please refer to this article, or watch this short video on how to connect a custom domain to your ShopBase store.
Your store must not be password-protected. Please refer to this article, or watch this short video on how to remove password protection from your ShopBase store.
You need to add a valid payment provider in your ShopBase admin. Please refer to this article, or watch this short video on how to connect a payment provider to your ShopBase store.
You need to add a Refund Policy, Shipping Policy, Privacy Policy and Terms of Service to your online store. Please refer to this article, or watch this short video on how to set up your policy pages and add them to the footer navigation menu on your ShopBase store.
You need to add at least 2 contact methods on your online store.
You need to confirm that you don't collect customer information of any kinds.
You need to confirm that you don't offer free items or incentives like product bundles, quantity discount, etc.
You need to confirm that you abide by copyright laws in order to avoid infringement.

The last 4 are basic requirements from GMC. You need to confirm all 4 to complete the requirements before connecting your GMC account.

During setup, a checklist will be shown for you to see if your store meets GMC requirements.



C. Connect Google Merchant Center

After finishing GMC requirement checklist, you can connect GMC account by clicking Connect button.


A GMC account needs to be associated with a verified domain that is not associated with another account. When you connect a GMC account to Google channel, your ShopBase store's domain is automatically claimed possession, unless it is already associated with another Google account. If your domain is associated with a different GMC account, you can transfer the domain claim to the GMC account that you connected to ShopBase.

D. Sync your products

Select the targeted country and language where your products are sold and will be shipped to.


To begin syncing your product data to GMC, click Start syncing. Then you'll see a list of all your product feeds, from which you can choose up to 10 feeds to sync. In case no feed was created beforehand, please refer to this article on how to create product feeds.



After your ShopBase products are automatically synced to Google Merchant Center, for selected feeds, a G icon will appear next to the feed's name in your list of product feeds as below. You can manage all products that are synced to GMC in Manage product data (refer to section F of this article for a detailed instruction) and update settings of product feeds any time later.



E. Google Merchant Center settings

In order to start selling on Google Shopping, you need to complete Google Merchant Center checklist.


By default, ShopBase will automatically claim possession and verify your domain. Other checklist items will need to be completed on Google Merchant Center:

Set up tax (Only required for United State countries. Other countries are optional).
Set up shipping.
Link Google Ads account.

F. Manage product data

When your product feeds get warnings or disapproval from Google, a progress of fixing issues and re-submitting request to Google should be made within required timeline. Automatic Google feed feature on ShopBase allows you to make changes right on ShopBase admin site without affecting data displayed on your storefront. For example, your product description for product feeds can get shortened on feeds but remained unchanged on your product pages.

Any product update here will affect your feeds only. To update your product, please refer to our article here: Add product details

From your ShopBase admin, go to Products > Product feeds > All feeds. Click on the feed that you want to sync to GMC.



If you tick Automatically upload product listings to Google Merchant Center, there will be a G icon next to your feed name. Your feed data can be managed in the Manage Product Data page so that it can be synced to and from Google Merchant Center. Please refer to this article on how to create product feeds.

On the new page, you can update your feed settings (please refer to this article on product feed edit page), or go to Manage Product Data to know which area you need to update.


All products that are set up to synchronize to GMC in product feeds will be shown here.

The product status on GMC will be automatically synced on this page so that you can manage them and make changes as required, then re-sync to GMC.


All products: All products in your feed.
Ineligible: Products that are missing image or the product syncing quota has been exceeded.
Wait to sync: Products that are awaiting to be synced to GMC.
In review: Products that are synced to GMC and being reviewed by Google.
Pending: Products that are awaiting for Shopping ads review.
Approved: Products that are approved by Google.
Disapproved: Products that are rejected by Google.

You can filter by products’ details to view and update your data by clicking More filters. The Filters dialog box will appear and you can click on each condition to make it easier to find the products you want.


Each variant in ShopBase is a product on GMC. By default, Google Merchant Center limits the number of items you can submit per file and per account. When this happens, you may see an error like exceeded quota. The limit varies in the range of 50,000 to 150,000 or more depending on your account.
You may edit product data to re-sync to GMC. However, the original product data on your online store will not change.

There are three ways to edit product data manually:

Edit one by one by clicking on each product name to update its information.

A popup window will appear if you click on each product where you can edit product information and click Update
Filter and select multiple or all products to bulk edit similar missing details.


Export all product data to edit products in a csv file. Then import it again to ShopBase to update all data in bulk.


In case you change your mind and want to reset all manual data changes, you can reset your product data to the default product details and feed settings:

If you want to reset all product data, click Reset > Reset all product data.


If you want to reset only some products, click on the products you want to reset > Reset > Reset the selected products.



Data that is synced to GMC will be prioritized in this order: Product detail data < Feed settings < Product tags < Manually edited product data.

Product detail data: This is the original product data that is shown on your online store.
Feed settings: The settings for all products when creating product feed.
Product tags: Product data from tags.
Manually edited product data: Data that was manually edited by you in Manage product data page.
For example:
If you change your product data on your online store (Product detail data), then on product tags, then in Manage product data page (Manually edited product data), the data in the Manage product data page will be prioritized to sync to GMC.
If you change your product data on your online store (Product detail data), then on product tags, then in feed settings, the data in product tags will be prioritized to sync to GMC.

If a product is in more than one product feed with different settings, the settings of the product in the feed with the higher position in ShopBase admin site will be synced. To change the position of a feed, go to Products > Products feeds and manually drag the feed to the desired position.



Related articles

Overview of Product Feeds
Understand product feeds
Create product feeds
Edit product feeds
Add and override default feed values
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