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In this article

A. Intro

B. Set automatic sync to Google

C. Manage Product Data

A. Intro

Compared to manual adding feeds to Google Merchant Center and Facebook Business, this feature will:

Update automatically with just a few steps. You don't have to create links and edit yourself.

Quicker update: the data will be synced each 4 hours instead of 24 hours. Feeds are not needed to be completely generated each time you update, which is optimal for stores with large database.

You can make changes right on ShopBase admin without affecting data shown on your storefront. Please refer to section C in this article for more information.

B. Set automatic sync to Google


Before you start the setup, make sure that you:

Have a Google Merchant Center account associated to your Google account.

Verify your ShopBase website on Google Merchant Center. The domain verified must be the store domain; otherwise products will be disapproved due to wrong image links.

Set up Shipping and Tax on Google Merchant Center. Please refer to Google documents about the setup: Shipping - Tax.

Check if your account and feeds comply with Google's requirements. You can refer to our article for more information Understand product feeds

Setup Google API Integration

From your ShopBase admin, go to Products > Product feeds > Integrations

In Google account section, click Connect. On the new pop-up page, login or select the account that you have set for your store.

Click Allow to continue. The connection is successful when Google pop-up window closes.

Under Connect a Google Merchant Center account section, select and connect the account associated to your store.

Set up Countries and Languages. Click Start syncing when you finish.


This feature will sync all products to your Google Merchant Center account. You can see its feed status and link in the All Feeds tab (with the G icon)

Updates from your storefront will be synced in the next 4 hours.

C. Manage Product Data

When your product feeds get warnings or disapproval, you should fix the issues and submit to Google again for review within required timeline. Automatic Google feed feature on ShopBase allows you to make changes right on ShopBase admin without affecting data shown on your storefront. For example, your product description for product feeds can get shortened on feeds but remained on your product pages.

Products that don't have any update within the last 29 days will be automatically resynced to Google. This is to prevent account suspension or data loss due to Google's expiry policy on synced product data.

Any product update here will affect your feeds only. To update your product, please refer to our article here: Add product details


From your ShopBase admin, go to Products > Product feeds > All feeds

Click on your Google feed's name (the one with the G icon)

On the new page, you can update your feed settings, or go to Manage Product Data to have more information about details you need to update.

On Manage Product Data page, all errors and statuses will be listed. You can update either by:
Click on each product name to update its information, or
Filter and select multiple or all products to bulk edit similar missing details. It's recommended for product data of same category or issues.

Save your change. The updated product variant will have an icon as follows:

After your change, even when such variants are updated on Edit Product or Feed Settings, their feed data won't be affected. You can only update the data in Manage Product Data section.

Product data status on ShopBase

ShopBase displays the status of your products on Google so that you can review their status and make necessary change if needed. The statuses include:

All products:
Wait to sync
In review
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