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In case you don't want to create a feed for individual products and then upload to Google Merchant Center (GMC) and you want to upload the entire feed of all in-store products to GMC, ShopBase will helps you do that in just a few simple steps. This feature helps you:

Update automatically with just a few steps. You don't have to create links and edit yourself.

Quicker update: the data will be synced each 4 hours instead of 24 hours. Feeds are not needed to be completely generated each time you update, which is optimal for stores with large database.

You can make changes right on ShopBase admin without affecting data shown on your storefront. Please refer to section C in this article for more information.

In this article, we'll show you how to set up all ShopBase products to automatically sync to Google Merchant Center.


Before you start the setup, make sure that you have a Google Merchant Center account associated to your Google account; Verify your ShopBase website on Google Merchant Center (The domain verified must be the store domain; otherwise products will be disapproved due to wrong image links); set up delivery information delivery and tax on Google Merchant Center.

In this section

A. Set up automatic sync to Google
B. Manage Product Data

A. Set automatic sync to Google

Step by Step Tutorial

From your ShopBase admin, go to Products > Product feeds > Integrations

Click Connect. On the new pop-up page, login or select the account that you have linked to your GMC account.

Click Connect in Connect a Google Merchant Center account section.

Set up Countries and Languages. Click Start syncing when you finish.

After you finish automatically syncing all ShopBase products to Google Merchant Center, you'll see the feed you just created named All Products and a G icon next to it as shown below.

B. Manage Product Data

When your product feeds get warnings or disapproval, you should fix the issues and submit to Google again for review within required timeline. Automatic Google feed feature on ShopBase allows you to make changes right on ShopBase admin without affecting data shown on your storefront. For example, your product description for product feeds can get shortened on feeds but remained on your product pages.


Any product update here will affect your feeds only. To update your product, please refer to our article here: Add product details

Step by Step Tutorial

From your ShopBase admin, go to Products > Product feeds > All feeds. Click on All Products feed (the one with the G icon)

On the new page, you can update your feed settings (please refer to this article on product feed edit page), or go to Manage Product Data to have more information about details you need to update.

On Manage Product Data page, all errors and statuses will be listed. You can update either by clicking on each product name to update its information, or filter and select multiple or all products to Bulk Edit similar missing details. It's recommended for product data of same category or issues.

A popup window will appear if you click on each product where you can edit product information and click Update

You can choose multiple products and click Bulk Edit

After choosing options in Bulk Edit, a dialog appears and you can edit information, fill the data and click Update
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