How to recover abandoned checkout
Cart abandonment is a headache for every online merchant. ShopBase understands your concern and therefore provide the best ways to recover abandoned checkout for better conversion rate and to boost your store's sale.
A. Review abandoned checkout in your dashboard
B. Manually send your customers a link to their abandoned checkout
C. Automatically send emails or SMS to an abandoned checkout customers
D. Manage abandoned checkout recovery efficiently
You can review your abandoned checkouts to find patterns that might suggest why your customers aren't completing orders.
From your ShopBase admin, go to Orders.
Click Abandoned checkouts.
Read more: Review abandoned checkout.
Please refer to this article to learn how to send customers a link to their abandoned checkout.
An abandoned cart is a real challenge as the average abandonment rate is about 69.23%, which means 7 out of 10 online shoppers don’t complete their orders. Stats like this can be really scary and risky for dropshipping/ POD business with up to 32% cart abandonment rate.
However, every problem has a solution, and cart abandonment is no exception. In fact, there’s a lot that can be done while not requiring much of your time. Below you can find how to set up emails and SMS templates, as well as other recommendations and pre-made material, below.
Set up Abandoned Checkout emails
Set up Abandoned Checkout SMS
The Abandoned checkouts emails report by ShopBase helps you to understand better how effective those emails are at bringing your customers back to finish a transaction.
The report tells you how many sessions and completed orders have resulted from the reminder emails. You can also see information like conversion rates, total amount of sales, average order value, average number of products sold, and how many customers were first-time buyers.
You can manage abandoned checkout analytics by:
Recovery revenue: The total sales of Abandoned checkout orders that the customers complete after the store owner sends an email/SMS to remind customers about order completion
Recovery rate: The ratio of the total number of completed Abandoned checkout orders after the reminder email/SMS is sent compared to the total number of Abandoned checkout orders
Recovery order: The total Abandoned checkout order that the customers complete after the store owner sends an email/SMS to remind about order completion
Email/SMS conversion funnel: Sent (the number of Abandoned Checkout orders have been sent the Recovery Abandoned Checkout email/SMS) - Clicked (the number of Abandoned Checkout orders that customers click on the link in the Recovery Abandoned Checkout email/SMS) - Order completed (the number of completed Abandoned Checkout orders after customers click the link in the Recovery Abandoned Checkout email/SMS)
In some cases, the total number of completed Abandoned Checkout orders in the Order section is greater than the number of orders in Order Completed because after receiving the Recovery Abandoned Checkout email / SMS, customers can re-visit the website and complete their order in many different ways. For example: Direct access or access by clicking on the link in the email / SMS sent. And all are counted in the Order section.
Read more: Understand analytic metrics.
Overview of how to recover and manage Abandoned Checkout
Integrate Klaviyo with your store
Facebook retargeting to win back almost-customers or existing customers
Use Google dynamic ads to win back almost-customers or existing customers
Understand analytic metrics
In this article
A. Review abandoned checkout in your dashboard
B. Manually send your customers a link to their abandoned checkout
C. Automatically send emails or SMS to an abandoned checkout customers
D. Manage abandoned checkout recovery efficiently
A. Review abandoned checkout in your dashboard
You can review your abandoned checkouts to find patterns that might suggest why your customers aren't completing orders.
From your ShopBase admin, go to Orders.
Click Abandoned checkouts.
Read more: Review abandoned checkout.
B. Manually send your customers a link to their abandoned checkout
Please refer to this article to learn how to send customers a link to their abandoned checkout.
C. Automatically send emails or SMS to an abandoned customer
An abandoned cart is a real challenge as the average abandonment rate is about 69.23%, which means 7 out of 10 online shoppers don’t complete their orders. Stats like this can be really scary and risky for dropshipping/ POD business with up to 32% cart abandonment rate.
However, every problem has a solution, and cart abandonment is no exception. In fact, there’s a lot that can be done while not requiring much of your time. Below you can find how to set up emails and SMS templates, as well as other recommendations and pre-made material, below.
Set up Abandoned Checkout emails
Set up Abandoned Checkout SMS
D. Manage abandoned checkout recovery efficiently
The Abandoned checkouts emails report by ShopBase helps you to understand better how effective those emails are at bringing your customers back to finish a transaction.
The report tells you how many sessions and completed orders have resulted from the reminder emails. You can also see information like conversion rates, total amount of sales, average order value, average number of products sold, and how many customers were first-time buyers.
You can manage abandoned checkout analytics by:
Recovery revenue: The total sales of Abandoned checkout orders that the customers complete after the store owner sends an email/SMS to remind customers about order completion
Recovery rate: The ratio of the total number of completed Abandoned checkout orders after the reminder email/SMS is sent compared to the total number of Abandoned checkout orders
Recovery order: The total Abandoned checkout order that the customers complete after the store owner sends an email/SMS to remind about order completion
Email/SMS conversion funnel: Sent (the number of Abandoned Checkout orders have been sent the Recovery Abandoned Checkout email/SMS) - Clicked (the number of Abandoned Checkout orders that customers click on the link in the Recovery Abandoned Checkout email/SMS) - Order completed (the number of completed Abandoned Checkout orders after customers click the link in the Recovery Abandoned Checkout email/SMS)
In some cases, the total number of completed Abandoned Checkout orders in the Order section is greater than the number of orders in Order Completed because after receiving the Recovery Abandoned Checkout email / SMS, customers can re-visit the website and complete their order in many different ways. For example: Direct access or access by clicking on the link in the email / SMS sent. And all are counted in the Order section.
Read more: Understand analytic metrics.
Related articles
Overview of how to recover and manage Abandoned Checkout
Integrate Klaviyo with your store
Facebook retargeting to win back almost-customers or existing customers
Use Google dynamic ads to win back almost-customers or existing customers
Understand analytic metrics
Updated on: 13/09/2022
Thank you!