On this page:
A. What Is Facebook Remarketing & why you should remarket on Facebook?
B. Related articles of best tips & practices when running Facebook remarketing

A. What Is Facebook Remarketing?
Before we dive in, let’s clarify what remarketing is and why it’s important.

Remarketing (or “retargeting,” depending on who you ask) shows your custom ads to users who have already engaged with your brand online.

Here are some proven stats showing the crazy results of retargeting ads on eCommerce

Visitors who see remarketing ads are 70% more likely to convert on a website compared to those who don’t.
In a joint study, comScore and ValueClick Media found that remarketing lifted trademark scores by 1,046%, the highest performance out of six targeting strategies tested.
Only 11% of consumers had a negative reaction to remarketing ads in an eMarketer study, while 30% of buyers who noticed responded positively.

And among all type of retargeting ads, Facebook remarketing is especially potent because of how specific the available targeting and tracking data is.

Basically, Facebook remarketing works similar to Google Ads remarketing, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook.

B. Best tips & practices when running Facebook remarketing - Must-read articles highly recommended by Facebook ads experts

The Ridiculously Awesome Guide to Facebook Remarketing
How to Set Up a Facebook Ad Funnel for eCommerce Products
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