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Klaviyo is an email marketing platform frequently used by e-commerce businesses thanks to its powerful SMS and email marketing automation. Setting up Klaviyo for your store helps you send email campaigns to your customers, thereby improving customer engagement with your business, and increasing revenue with customized campaigns for each customer group. This article will show you how to integrate Klaviyo into your store.

Step by Step Tutorial

Visit Klaviyo homepage, create a Klaviyo account or log in to your account.

In your Klaviyo main menu, go to Account > Settings.


In Settings, click API Keys.


Copy Public API Key and Private API Key of your account as in the image below.


From your ShopBase admin, navigate to Marketing & Sales > Marketing emails and select Klaviyo.


Paste the Public API Key you copied in step 4 to Public API Key in Klaviyo Tracking section.


Paste the Private API Key you copied in step 4 to Private API Key in Klaviyo Tracking section.


Click Save.

It is optional to add your Private API key. However, in case you want to identify and collect information of customers who visit your store via your message links, a Private API Key and UTM tracking settings are needed.
At the time your Public API key is saved, all customer data in your store that occurred after the integration will be synced to the corresponding account as Klaviyo profiles.
To provide you with some available event data to start setting up campaigns and automated flows, ShopBase will automatically use your store’s customer email to create a new profile on Klaviyo, then a sample of events linked to the profile will be sent to your account.

Related articles

Overview of Klaviyo
Understand your ShopBase data in Klaviyo
Create Klaviyo email campaigns
Add tracking codes to your store
Create product feeds
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