On this page:

A. How Google Dynamic Remarketing Works
B. Which Cases Should You Use Google Dynamic Remarketing to Maximize Your Sales
C. Set Up Google Dynamic Remarketing Campaigns & Best Practices to Create Engaging Google Dynamic Remarketing Ads


A. How Google Dynamic Remarketing Works

Traditional remarketing is a method of advertising to people who have visited specific pages or content on your website. These users are added to a “remarketing audience”, who are then served ads based on this behavior.

Instead of the manual setup, Google’s new Dynamic Remarketing will dynamically create ads for you that include your price, image, and text of your choice, all based on the behavior of your website visitors.

B. Use Google Dynamic Remarketing When

You’re an ecommerce business: Your site exists to sell products or services, and your inventory contains thousands of items that appeal to a range of customers.
You target a broad customer base: You may actually target hundreds of thousands, or millions of customers, all of which have different intentions when they visit your website.
Your customers have specific tastes: The products within your inventory may appeal to people with very different wants and needs. For example, two people may really like Nike running shoes, but prefer different colors and levels of arch support.

C. Set Up Google Dynamic Remarketing Campaigns & best practices - Must-read articles / guides highly recommended by Facebook ads experts

Dynamic Remarketing: A Quick Guide
The Secret to Running Smarter Dynamic Remarketing Campaigns
Case study: Campmor Uses Dynamic Remarketing to Reconnect with Customers
How to create effiecient product feeds for Google ads with ShopBase
Best practices for creating powerful product feeds
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