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Remarketing allows you to show ads to visitors who have previously visited your store. With dynamic remarketing, you can show previous visitors ads that contain specific products they viewed on your store. It can help you grow leads and sales by attracting past visitors back to your store to complete their orders with messages personalized to your audience. In this article, we will introduce you to Google Dynamic Marketing and explain how it works.

In this article

A. How Google Dynamic Remarketing works
B. When to use Google Dynamic Remarketing
C. Set Up Google Dynamic Remarketing Campaigns & Best Practices to Create Engaging Google Dynamic Remarketing Ads

A. How Google Dynamic Remarketing works

Traditional remarketing is a method of advertising to people who have visited specific pages or content on your website. These users are added to a “remarketing audience”, who are then served ads based on this behavior.

Instead of the manual setup, Google’s new Dynamic Remarketing will dynamically create ads for you that include your product price, image, and text of your choice, all based on the behavior of your store visitors.

B. When to use Google Dynamic Remarketing

It is recommended to use Google Dynamic Remarketing if:

You’re an ecommerce business: Your site exists to sell products or services, and your inventory contains thousands of items that appeal to a range of customers.
You target a broad customer base: You may actually target hundreds of thousands, or millions of customers, all of which have different intentions when they visit your website.
Your customers have specific tastes: The products within your inventory may appeal to people with very different wants and needs. For example, two people may really like Nike running shoes, but prefer different colors and levels of arch support.

C. Set Up Google Dynamic Remarketing Campaigns & Best Practices to Create Engaging Google Dynamic Remarketing Ads

Dynamic Remarketing: A Quick Guide
The Secret to Running Smarter Dynamic Remarketing Campaigns
Case study: Campmor Uses Dynamic Remarketing to Reconnect with Customers
Understand product feeds
Choose suitable Google product categories for your product feeds

Related articles

Overview of Product Feeds
Google Ads tutorials
Track Google Ads Conversions with ShopBase
Set up Google dynamic remarketing in ShopBase
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