You can use ShopBase's analytics and reports to learn about your store's performance and customers' behaviors in details.

In this article

A. Understand Store conversion rates (CR)
B. Understand Average order items (AOI)
C. Understand Average order value (AOV)
D. Understand Abandoned checkouts recovery
E. Understand Top products by units sold


A. Understand Store conversion rates (CR)

Conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors.

A high conversion rate is indicative of successful marketing and web design: It means people are interested in what you're offering and pay for it!

B. Understand Average order items (AOI)

Average order item (AOI) tracks the average product bought each time a customer places an order on a website or mobile app.

C. Understand Average order value (AOV)

Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.

To calculate your company's average order value, simply divide total revenue by the number of orders.

D. Understand Abandoned checkouts recovery

An abandoned checkout is a situation where a customer has added items to their cart, provides some contact information, but does not complete the checkout.

Manually email a customer a link to their abandoned checkout

From your ShopBase admin, go to Orders > Abandoned checkouts.

Click the number of particular checkouts that you want to recover.

Click Send a cart recovery email.



Click Send notification button



Automatically email a customer a link to their abandoned checkout

Set up Abandoned Checkout emails

From your ShopBase admin, go to Settings > Checkout > Abandoned checkouts. Select Automatically send abandoned checkout emails.



In the Set up emails to send section, tick the box before email(s) that you want to send. Set up the wait period and content of the emails. When customizing the email content, you can Send test email or Preview to check your work.



Sending time of subsequent emails must be longer than sending time of previous ones. For example, if First Email is set to send after 30 minutes, Second Email can't be sent sooner than 30 minutes.

Save your change.

A recovery email is not sent for an abandoned checkout in the following circumstances:

If a potential customer creates more than one abandoned checkout in a row, then only one email (the last abandoned checkout) will be sent to that potential customer.
If a potential customer creates one or more abandoned checkouts and then completes a sale before the recovery email gets sent, then the email won't be sent.
If a payment processing error occurred when the customer tried to complete their checkout, then the email won't be sent.
If your shop does not support shipping to the customer's address, then the email won't be sent.
If none of the products in the checkout are available for purchase (empty inventory, for example), then the email won't be sent.
If all the products in the checkout are free, and the customer does not visit the shipping page to add a shipping fee or the shipping fee is also free, then the email won't be sent.

You can review the status of each abandoned order email by going to Orders and then clicking Abandoned checkouts.



Set up Abandoned Checkout SMS

To send out Abandoned Checkout text messages, your store must have balance and top-ups. If you are not directed to Abandoned Checkout settings after topping-up your balance, please follow the 1st step below again.

From your ShopBase admin, go to Settings > Checkout > Abandoned checkouts. Select Automatically send abandoned checkout text messages.



In the Set up text messages to send section, tick the box before text message(s) that you want to send. Set up the wait period and content of the message. When customizing the SMS content, you can add Opt out text, or variables to make your messages friendlier to the recipients. Each message allows 153 characters, and from the 154th character, your message will be counted and charged as 2 messages or more. Check out your SMS counter and Characters.



Sending time of subsequent text messages must be longer than sending time of previous ones. For example, if First Text message is set to send after 30 minutes, Second Text message can't be sent sooner than 30 minutes.

Save your change.

E. Understand Top products by units sold

Top products by units sold are popular products and selling in larger quantities than others.
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