Cart abandonment is a headache for every online merchant. ShopBase understands your concern and we'll bring out the best ways to recover abandoned checkout for better conversion rate and to boost your store's sale.

In this article

A. Review abandoned checkout in your dashboard
B. Manually send your customers a link to their abandoned checkout
C. Automatically send emails or sms to an abandoned customers
D. Manage abandoned checkout recovery efficiently


A. Review abandoned checkout in your dashboard
You can review your abandoned checkouts to find patterns that might suggest why your customers aren't completing orders.

From your ShopBase admin, go to Orders.
Click Abandoned checkouts.

B. Manually send your customers a link to their abandoned checkout

From your ShopBase admin, go to Orders > Abandoned checkouts.
Click the abandoned checkout that you want to recover.
Copy the recover link in the Timeline section
Send a recover link to your customer's email.

Recover link

C. Automatically send emails or SMS to an abandoned customer

An abandoned cart is a real challenge as the average abandonment rate is about 69.23%, which means 7 out of 10 online shoppers don’t complete their orders. Stats like this can be really scary and risky for dropshipping/ POD business with up to 32% cart abandonment rate.

Yet, every problem has its solution, and it’s the same with cart abandonment. In fact, there’s a lot that can be done while it even doesn’t take much of your time. Below you can find how to set up emails and SMS templates, with many tips and pre-made content to help you deal with this issue.

Set up Abandoned Checkout emails
Set up Abandoned Checkout SMS

D. Manage abandoned checkout recovery efficiently

The Abandoned checkouts emails report by ShopBase helps you to understand better how effective those emails are at bringing your customers back to finish a transaction.

The report tells you how many sessions and completed orders have resulted from the reminder emails. You can also see information like conversion rates, total amount of sales, average order value, average number of products sold, and how many customers were first-time buyers.

You can manage abandoned checkout analytics by:

Recovery rate
Recovery revenue
Conversion rate through 3 steps: Send SMS/Email - Click recovery link - Complete order via recovery link

Note: The report shows data only from Dec 24, 2019 onwards.



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