Facebook retargeting to win back almost-customers or existing customers

Remarketing allows you to show ads to visitors who have previously visited your store. With dynamic remarketing, you can show previous visitors ads that contain specific products they viewed on your store. It can help you grow leads and sales by attracting past visitors back to your store to complete their orders with messages personalized to your audience. In this article, we will introduce you to Facebook retargeting and explain how it works.

A. What Is Facebook Remarketing & why you should remarket on Facebook?

Remarketing (or “retargeting”) shows your custom ads to users who have already engaged with your brand online.

Here are some proven stats showing the crazy results of retargeting ads on eCommerce:

Visitors who see remarketing ads are 70% more likely to convert on a website compared to those who don’t.

In a joint study, comScore and ValueClick Media found that remarketing lifted trademark scores by 1,046%, the highest performance out of six targeting strategies tested.

Only 11% of consumers had a negative reaction to remarketing ads in an eMarketer study, while 30% of buyers who noticed responded positively.

And among all type of retargeting ads, Facebook remarketing is especially potential because of how specific the available targeting and tracking data is.

Basically, Facebook remarketing works similar to Google Ads remarketing, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook.

B. Best tips & practices when running Facebook remarketing

The Ridiculously Awesome Guide to Facebook Remarketing

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Set up Facebook Pixel IDs and Conversions API

Facebook retargeting to win back almost-customers or existing customers

In this article

A. What Is Facebook Remarketing & why you should remarket on Facebook?

B. Best tips & practices when running Facebook remarketing

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