Remarketing allows you to show ads to visitors who have previously visited your store. With dynamic remarketing, you can show previous visitors ads that contain specific products they viewed on your store. It can help you grow leads and sales by attracting past visitors back to your store to complete their orders with messages personalized to your audience. In this article, we will introduce you to Google Dynamic Marketing and explain how it works.
In this article
A. How Google Dynamic Remarketing works
B. When to use Google Dynamic Remarketing
A. How Google Dynamic Remarketing works
Traditional remarketing is a method of advertising to people who have visited specific pages or content on your website. These users are added to a “remarketing audience”, who are then served ads based on this behavior.
Instead of the manual setup, Google’s new Dynamic Remarketing will dynamically create ads for you that include your product price, image, and text of your choice, all based on the behavior of your store visitors.
B. When to use Google Dynamic Remarketing
It is recommended to use Google Dynamic Remarketing if: