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Understand Express Checkout

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Say goodbye to lengthy checkout processes and embrace the future of streamlined shopping with Express Checkout! With this innovative solution, you can finalize your purchases in just two simple steps, and it takes around 10 seconds to complete the entire transaction. We've also integrated popular payment methods like StripeLink, Apple Pay, and Google Pay, PayPal Express for your convenience. Get ready to enjoy faster, smoother, and more hassle-free shopping with Express Checkout.

In this article

A. Express Checkout vs Standard Checkout

B. How to activate Express Checkout

C. Express Checkout method display rule

D. How to deactivate Express Checkout

A. Express Checkout vs Standard Checkout

Express Checkout excels with its speed, accessibility, and an extensive selection of payment methods. Here's a summary of the key differences:

Express Checkout

Standard Checkout

Duration

10 seconds, within 2 steps

2-minute-checkout with multiple steps

Placement

Product page, Cart page, Checkout page

Only Checkout page

Available payment methods

StripeLink, GooglePay, ApplePay, PayPal

Only PayPal

B. How to activate Express Checkout

For ShopBase stores

Connect your payment account to store and activate express checkout

StripeLink/Apple Pay/Googe Pay

Connect your Stripe account in Settings > Payment providers. Please refer this article to learn how to connect Stripe to your store .
Click on Manage.

Activate Express Checkout by ticking the check box.

To enable Apple Pay, you must verify the domain with Apple. You can refer to this article for more information. After successful verification, click Yes I understood to confirm and activate Express Checkout.

StripeLink/ Apple Pay/ Google Pay is supported exclusively for Shopbase stores that apply Website Builder templates.

PayPal

Connect your PayPal account in Settings > Payment providers. Please refer this article to learn how to connect PayPal to your store .
Click on Manage > Toggle on Paypal Express.

With PayPal Express Checkout, you need to configure your PayPal account to require customers to provide their phone number during the checkout process.

Please follow these steps:

Log in to your PayPal account.
Click the gear icon and select Account Settings.
Click Website payments. Beside Website preferences, click Update.

In Contact telephone number, choose an option for Contact telephone:

On (Optional Field) - adds the phone number field to your checkout but it isn't required for checking out.

On (Required Field) - requires that your customer enter their phone number when checking out.

Off - removes the field completely.

Requiring a phone number during checkout may lead to a decrease in store conversions and sales because many customers are unwilling to share their contact information. If you absolutely need the phone number, select On (Required Field).

Require phone number on Paypal

Set up Express Checkout in theme/template

You can choose to set it up on the product page, cart page, checkout page, or even have it appear on all three of these pages, depending on your preferences and requirements.

Go to Online Store > Design > Customize.

For Website Builder

Product page/Cart page: drag a new button or double click on the existing button, go to Button > Content, change its action to Buy now. Then toggle on Express checkout.

Checkout page: click on Checkout form, go to Content > Toggle on Express payments.

For Theme Editor (Theme version 2.0)

Product page: click Buy Button and review the options you selected.

If you checked the option Settings by theme settings:

Please return to the previous page and go to Settings, click on Product. Then tick the box labeled Show Express Payments.

If you checked the option Customize:

Mark both checkboxes: Show dynamic checkout button and Buy with PayPal.

Cart page: go to Settings > Cart, tick the box labeled Show Express Payments.

Checkout page: in Section, select Legal & Payments. Tick the box labeled Show Express Payments.

For PlusBase/PrintBase stores

Please follow the instructions in Step 2 of this article to set up the Express Checkout button in your theme/template.

C. Express Checkout method display rule

If the customer has only one authenticated payment method, the store will display that single, corresponding method.
Apple Pay or Google Pay will be displayed if they are enabled on the customer's device and depending on the browser they use.
For more details about the display rule, visit this article.
You can also check which method is displayed with your browser and device by opening this link and viewing the Demo.

For example, your browser and device support displaying the StripeLink and GooglePay method

D. How to deactivate Express Checkout

For Website Builder

Product page/Cart page: click on the express checkout button, next toggle off Express Checkout. The button will transform into a regular button, displaying the content as specified in the Label. You can customize this button according to your preferences, or choose to delete the button by clicking Delete block.

Checkout page: click on Checkout form, go to Content > Toggle off Express payments.

For Theme Editor (Theme version 2.0)

Navigate to the section where you've set up the options as described above), then untick the Show Express Payments checkbox to disable the Express Checkout.