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Upselling and cross-selling are becoming popular methods of increasing online store revenue. Offering additional product recommendations before and after a purchase has been proven to be a profitable strategy. In this article, ShopBase will provide some suggestions for optimizing upsell and cross-sell for your Print-on-demand (POD) store, as well as popular methods for increasing AOV (Average order value) and AOI (Average order items).

In this article

A. Offer discounts when buying in a bundle of products with the same design/theme
B. Provide product recommendations in In-cart offers
C. Offer free shipping to encourage customers to add more products into cart
D. Set up Post-purchase offers

A. Offer discounts when buying in a bundle of products with the same design/theme

By creating Bundles, you can offer the recommended group of products at a lower price than purchasing them individually.

For example, suppose your store sells print-on-demand leggings. You can suggest the same legging product but in different designs, or bundles with tanktop products to create a combo. For many customers, buying in combos is not only cheap, but it also allows them to try new styles of the same product or create a group order with their friends and family.

Product bundles displayed on the product page will encourage customers to add the product group into their cart.



B. Provide product recommendations in In-cart offers

You should spend time to analyze your customer's purchase history in order to recommend products that are suitable for the customer's need in the In-cart offer. Kindly note that the suggested product's price should not add more than 25% of the order value.

For POD products, you can create recommendation of products with the same design or theme, or products with the same type of personalization. Example of product recommendations: A combo of tote bag and tumbler/tracker bottle/mug with the same design.


In the cart page, you can set up Cart goal to encourage customers to add more products into their shopping carts in order to earn discounts or free shipping deals.

C. Offer free shipping to encourage customers to add more products into cart]

Customer's purchasing power tends to increase when they are offered generous discounts, or free shipping when the order is qualified. Therefore, take advantage of prominently displaying store-wide free shipping fee announcement on the product page and cart page.



D. Set up Post-purchase offers

Any product suggestions after the customer completes their order can be an advantage for your store. You should:

Suggest relevant products: for example in terms of design, theme... instead of suggesting the same product that the customer has added to their cart.
Offer discounts (by percentage or specific amount) along with the product recommendations to attract customers.

One advantage of Post-purchase offers is that once customers have completed their order payments, they can still choose to buy more products without having to enter payment information again from scratch. This will immediately increase customer satisfaction in your store.


The suggestions listed above are some of the most popular ShopBase offers to help your POD store increase AOV, AOI, and profits. Don't forget to continue A/B testing to find the best solution for your store.

Related articles

Overview of Boost Upsell app
Understand Boost Upsell app
Increase your revenue by creating Upsell, Cross-sell offers
Optimize Boost Upsell to increase AOV, AOI effectively on ShopBase
Tips to increase AOV and AOI for Dropshipping stores
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