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Troubleshooting - Issues when adding product feeds to Google Merchant Center

You might have some errors when adding product feeds to your Google Merchant Center account. You can get notifications of Disapproved or Warning. This article will provide some information and how to resolve some of the problems you will encounter when submitting product data to Google Merchant Center.

In this section



A. Handle Disapproved notices
B. Handle Warning notices

A. Handle Disapproved notices



When some products are not approved, you will find the red error icon on the Diagnostics page as below:


For each Disapproved error message you will see the corresponding cause of the error as shown below, you can click the ? icon for detailed explanation and see the handling instructions from Google or click the download icon to know which products are faulty.



If the product's fault cannot be identified, please contact ShopBase and submit a copy of the defect file you downloaded via our email or Live Chat for further assistance.

Below are some frequent errors and how to handle them:

Google is carrying out Initial review and Crawl data


When you sync your product feeds to your Google Merchant Center for the first time, the website and products must be reviewed before the first data crawling. The process might take from 3 to 6 working days, and during this time you might see the following statuses:

Pending initial review/Initial review


Crawl pending


Crawl rate too slow


You should wait for about 3-6 days. When Google finished reviewing and crawling your data, the products will be synced successfully to Google Merchant Center, and you can create ads with your products.

If you get Crawl rate too slow, even after the review and data crawling, please download the file Samples and send to ShopBase support team so we can check for you.

Violated Google's policies


Google's policies are created to provide safe and positive experiences to everyone when visiting Google and their partners' websites. Google might disapprove your products if you don't follow such policies. In case of severe violation, Google might suspend your account.


Review the Merchant Center Terms of Service and the Shopping ads policies carefully before submitting your products to Merchant Center to prevent account suspensions.

B. Handle Warning notices



You will see the yellow warning icon as follows



If Google found that your product data is not in compliance with the product specification requirements, you’ll see such warnings on your account. During the warning period, your items will continue to appear in Shopping ads, products are still shown on ads.

However, you will receive a warning email with examples of the issues that you need to fix, and a timeframe to fix your issues (usually 7 days).

If you can't find the issue, please contact us with the samples file attached via our email or Live Chat for further assistance.

Updated on: 27/09/2023

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