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In this article, we will give you an overview of Google Ads, how it can help grow your online business, and some useful tips on how you can get started with Google Ads.

In this article

A. What is Google Ads?
B. New to Online Marketing?
C. How can ShopBase help me run Google Ads campaigns?
D. How can I get started?

A. What is Google Ads?

Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer. You choose where your ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad.

B. New to Online Marketing?

If you are new to online marketing & would like to learn how to run your first online marketing campaigns with Google Ads, we recommend you to watch this short guide from Google before starting. You should also refer to the Get Started with Google Ads video series from Google to learn how to build a successful Google Ads account.

C. How can ShopBase help me run Google Ads campaigns?

ShopBase help you save tons of times while running & optimize Ads campaigns. After few simple steps, ShopBase will help you to:

Track all of your customers' activity on your store, from viewing products to placing orders.
All requirements from Google Ads are prebuilt and adhere to all of Google's guidelines.
Dynamic Remarketing feature is integrated, allowing you to easily run both leads campaigns, and also remarketing campaigns effortlessly

Read more: Google Ads.

D. How can I get started?

It seems you’re ready to run Google Ads Campaigns with ShopBase, please refer the following guides to continue:

Setup Google Ads with ShopBase by setting up tracking conversion on your online store.
Optimize your campaigns by enabling enhanced conversion for your Google Ads account (Advanced)
Run Remarketing Campaigns to win back your customers

Looking for something more advices? These guides from Google may help:

8 steps to prepare your campaign for success
Best Practices | Get the most out of Google Ads

Related articles

Google Shopping ads tutorials
Track Google Ads Conversions with ShopBase
Set up Google Ads Enhanced Conversions on ShopBase
Set up Google dynamic remarketing in ShopBase
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