When using Google Ads, you may want to see detailed analysis of your ads to see if visitors from the ad took any certain action or purchased anything. With ShopBase, you can track your customers' buying behavior using Conversion ID and Conversion Label. The setup instructions below will work best with Purchase tracking.
In this article
A. Create conversion ID and conversion label from Google Ads
B. Connect Google Ads Conversion and set up Google Dynamic Remarketing on ShopBase store
A. Create conversion ID and conversion label from Google Ads
You need a Google Ads account to use this tracking feature. If you don't already have one, please visit this link to sign up with Google Ads.
From Google Ads admin site, click Tools and Settings on the task bar. Then, click Measurement > Conversions.
Click + Conversion to add a new conversion.
Choose the Website conversion.
Finish all the settings as below:
Goal and action optimization: Choose the conversion. For example, Purchase.
Conversion name.
Value: Use different values for each conversion.
Count: This option allows to record conversions that repeat the action twice.
Click-through conversion window: Choose the maximum period of time that allows Google to record a conversion after a guest clicks on the ads, for example some people click on the ad, 20 days later it will be converted.
Engaged-view conversion window: Choose the maximum period of time that allows Google to record a conversion after a guest watches at least 10 seconds of a skippable in-stream ad, or watches the entire skippable in-stream ad if it is shorter than 10 seconds.
View-through conversion window: Choose the maximum period of time that allows Google to recognize viewers' interactions with the ad.
Attribution model: Choose the attribution type for Search and Shopping Network conversions for your ad.
Click Create and continue.
Choose Tag setup: Install the tag yourself.
Choose Global site tag: The global site tag isn't installed on all your HTML pages
Choose Event snippet: Page load.
As you can see from the above image, the conversion tracking code and conversion tracking label will appear in the "Event snippet" section, after "send_to". Please copy it to use in later steps. The example in the above case is:
Conversion ID: AW-457160449
Conversion Label: M95LCO_02fwBEIHu_tkB
Click Next > Done to complete.
Google Ads will only count conversion if the customer makes a purchase after clicking on your Google ad link.
B. Connect Google Ads Conversion and set up Google Dynamic Remarketing on ShopBase store
From ShopBase admin site, go to Marketing & Sales > Sales channels > Google Ads.
In Google Ads Conversions, add the Conversion ID and Conversion Label you have created from section A to the relevant boxes, and select the Conversion Goal corresponding the conversion's Goal and action optimization set up in step 4 of section A. Then, click Add other Conversion ID.
Enhanced Ecommerce is automatically applied for all stores connecting to Google Ads.
Currently, ShopBase supports 4 conversion goals: View product page, Add to cart, Begin checkout, and Purchase. By default, your conversion goal is set to Purchase.
By default, Google Dynamic Remarketing is enabled whenever Conversion is added to your store. Please refer to this article on how to set up Google Dynamic Remarketing on ShopBase.
Click Save. Future conversion tracking results will be updated in the Google Ads dashboard.
Because of the relatively significant amount of data sent to Google Ads, a difference of roughly 5-10% may occur in some cases. This difference is permissible when integrating a third-party tool into ShopBase.
Overview of Multichannel Marketing
Set up Facebook Pixel IDs and Conversions API in ShopBase
Set up Google Analytics
Install Bing Ads Conversion Tracking on ShopBase
Install the Pinterest tag on ShopBase
Install Twitter conversion tracking ID on ShopBase
Add codes of other tracking tools to ShopBase store
Install Hotjar Tracking Code
In this article
A. Create conversion ID and conversion label from Google Ads
B. Connect Google Ads Conversion and set up Google Dynamic Remarketing on ShopBase store
A. Create conversion ID and conversion label from Google Ads
You need a Google Ads account to use this tracking feature. If you don't already have one, please visit this link to sign up with Google Ads.
From Google Ads admin site, click Tools and Settings on the task bar. Then, click Measurement > Conversions.
Click + Conversion to add a new conversion.
Choose the Website conversion.
Finish all the settings as below:
Goal and action optimization: Choose the conversion. For example, Purchase.
Conversion name.
Value: Use different values for each conversion.
Count: This option allows to record conversions that repeat the action twice.
Click-through conversion window: Choose the maximum period of time that allows Google to record a conversion after a guest clicks on the ads, for example some people click on the ad, 20 days later it will be converted.
Engaged-view conversion window: Choose the maximum period of time that allows Google to record a conversion after a guest watches at least 10 seconds of a skippable in-stream ad, or watches the entire skippable in-stream ad if it is shorter than 10 seconds.
View-through conversion window: Choose the maximum period of time that allows Google to recognize viewers' interactions with the ad.
Attribution model: Choose the attribution type for Search and Shopping Network conversions for your ad.
Click Create and continue.
Choose Tag setup: Install the tag yourself.
Choose Global site tag: The global site tag isn't installed on all your HTML pages
Choose Event snippet: Page load.
As you can see from the above image, the conversion tracking code and conversion tracking label will appear in the "Event snippet" section, after "send_to". Please copy it to use in later steps. The example in the above case is:
Conversion ID: AW-457160449
Conversion Label: M95LCO_02fwBEIHu_tkB
Click Next > Done to complete.
Google Ads will only count conversion if the customer makes a purchase after clicking on your Google ad link.
B. Connect Google Ads Conversion and set up Google Dynamic Remarketing on ShopBase store
From ShopBase admin site, go to Marketing & Sales > Sales channels > Google Ads.
In Google Ads Conversions, add the Conversion ID and Conversion Label you have created from section A to the relevant boxes, and select the Conversion Goal corresponding the conversion's Goal and action optimization set up in step 4 of section A. Then, click Add other Conversion ID.
Enhanced Ecommerce is automatically applied for all stores connecting to Google Ads.
Currently, ShopBase supports 4 conversion goals: View product page, Add to cart, Begin checkout, and Purchase. By default, your conversion goal is set to Purchase.
By default, Google Dynamic Remarketing is enabled whenever Conversion is added to your store. Please refer to this article on how to set up Google Dynamic Remarketing on ShopBase.
Click Save. Future conversion tracking results will be updated in the Google Ads dashboard.
Because of the relatively significant amount of data sent to Google Ads, a difference of roughly 5-10% may occur in some cases. This difference is permissible when integrating a third-party tool into ShopBase.
Overview of Multichannel Marketing
Set up Facebook Pixel IDs and Conversions API in ShopBase
Set up Google Analytics
Install Bing Ads Conversion Tracking on ShopBase
Install the Pinterest tag on ShopBase
Install Twitter conversion tracking ID on ShopBase
Add codes of other tracking tools to ShopBase store
Install Hotjar Tracking Code
Updated on: 15 / 06 / 2022