Shopping Cart Abandonment has always been a headache to eCommerce entrepreneurs and it's not an exception for ShopBase merchants. So in order to help our merchants to combat with the abandoned cart and recover a so called "lost" sales, ShopBase now provides online merchants up to 3 text messages to each abandoned checkout on their store.

In this article

A. Set up abandoned checkout text message
B. Add a discount code in text message templates
C. Abandoned checkout text message templates
D. Abandoned checkout text message timeline


A. Set up abandoned checkout text message

From your ShopBase admin, go to Settings > Checkout > Abandoned checkouts text message

In the Set up text message to send section, tick the box before text message(s) that you want to send. Set up the wait period and content of the text message.

Save your change.

Sending time of subsequent text message must be longer than sending time of previous ones. For example, if First text message is set to send after 30 minutes, Second text message can't be sent sooner than 30 minutes.

B. Add a Discount code in text message templates

From ShopBase Admin >> Setting >> Checkout >> Abandoned checkouts text message. Enable discount code

At the discount code section, click Select discount code to choose the existing code on your store, or quickly add a new code.

When a discount code is selected, the discount code can be added to the text message template with following variables:
{{ .discount.code }} : shows your discount code
{{ .discount.value }} : shows the value of the discount code

Add the variables

Select the discount code

C. Abandoned checkout text message templates

Being an essential part of our lives, mobile phones and text message can be quite helpful in recovering your customers' abandoned checkouts. During your setup, you should check the following:
Understand why customers are leaving without saying goodbye
Change your mindset to reach the target!
Breakdown and optimize all related elements, such as: Time to send SMS, SMS content and call-to-action line, etc.

Text message ideas for the best recovery SMS

GENERAL
{{ .shop.name }}: Bored at home? Here’s a {{ .discount.value }} for your next purchase! Stay safe and enjoy! {{ .discount.code }}. Text STOP to opt out.
{{ .shop.name }}: Hi {{ .customer.first_name }}, as our loyal customer this April we offer you a {{ .discount.value }} on our “Luxury & Me” collection. Stay home in style: {{ .discount.code }}. Text STOP to opt out.

FAMILY
{{ .shop.name }}: Is there such a thing as TOO MUCH care for the family? We got your back! {{ .discount.value }} ! Have Fun! {{ .discount.code }}. Text STOP to opt out.

SHOW SUPPORT
{{ .shop.name }}: We’ve extended returns to 60 days and made deliveries contactless. Just so you can continue shopping with us safely and securely!{{ .abandoned_checkout.url }}. Text STOP to opt out.
{{ .shop.name }}: Hey {{ .customer.first_name }}, we are in this together! Take a look at our most recent social initiative and join us in our cause: {{ .abandoned_checkout.url }}. Text STOP to opt out.
{{ .shop.name }}: Psst… We are just stopping by to tell you: we are here for you! Enjoy a {{ .discount.value }} and unlimited free shipping and return! {{ .discount.code }}. Text STOP to opt out.
We at {{ .shop.name }} are more focused than ever on helping and supporting local communities affected by COVID-19. Find out more on: {{ .abandoned_checkout.url }}. Join us, too! Text STOP to opt out.
{{ .shop.name }}: You stay home, we`ll do the rest for you. {{ .discount.value }} – safe and secure, no-contact deliveries to your home! {{ .discount.code }}. Text STOP to opt out.

STAY AT HOME
{{ .shop.name }}: Hey {{ .customer.first_name }}, we have extended our Stay-at-home Sale until end of April. Enjoy {{ .discount.value }}: {{ .discount.code }}. Text STOP to opt out.
{{ .shop.name }}: Spending some time at home? Why not reorganize your closet? Check out our top 7 ideas! {{ .discount.value }}: {{ .discount.code }}. Text STOP to opt out.
{{ .shop.name }}: Hey {{ .customer.first_name }}, order our new Pamper Package with {{ .discount.value }} and indulge in some well deserved self-care while at home! {{ .discount.code }}. Text STOP to opt out.

TOY STORES
{{ .shop.name }}: Work from home with bored kids in isolation? Say no more! {{ .discount.value }} this April! {{ .discount.code }}. Text STOP to opt out.

FITNESS SUPPLEMENTS & SPORT EQUIPMENT
{{ .shop.name }}: Need an energy boost? Join our new weekly training sessions with a special {{ .discount.value }} from us: {{ .discount.code }}. Text STOP to opt out.
{{ .shop.name }}: Hey {{ .customer.first_name }}, now is the time to set up that home gym you always wanted! Here is a {{ .discount.value }} for all sporting gear this April! {{ .discount.code }}. Text STOP to opt out.
{{ .shop.name }}: Hey {{ .customer.first_name }}, now is a great time to start daily yoga practice at home! Enjoy {{ .discount.value }} from us on all yoga equipment: {{ .discount.code }}. Reply STOP to opt out.

For more information and some suggested templates, please visit our blog $232 in exchange for $18000 sales: Here’s how ShopBase helps online merchants to optimize their abandoned cart recovery SMS.

D. Abandoned checkout text message timeline

When you finished your setup, there will be a Timeline section in each abandoned checkout. You can see the status of your text message, cancel your scheduled text message, and get the recovery links (to manually send it out yourself) here.

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