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Manage abandoned checkout recovery efficiently

Manage abandoned checkout recovery efficiently

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Abandoned Checkouts are orders in which customers have added item(s) to their carts, entered their information at the checkout step, but hasn't completed their purchases. With ShopBase, you can send emails or SMS (text messages) to remind customers to complete the payment. Reporting on the processing results of abandoned checkouts helps you better understand how effective emails and messages are in driving customers to complete transactions. This in turn improves the settings to increase the efficiency of using the tools ShopBase offers.

Step by Step Tutorial

From ShopBase admin site, go to Analytics.
On this page, you may check Abandoned checkouts recovery.

In which:

% rate: the percentage of total Abandoned checkout orders paid (after an email / SMS is sent to remind customers of payment completion) on the total Abandoned checkout order.
Order: the total number of Abandoned checkout orders for which payments are completed after an email / SMS is sent to remind customers of order payment completion.
Revenue: the total sales from Abandoned checkout orders for which payments are completed after an email / SMS is sent to remind customers of order payment completion.
Email/SMS conversion funnel: the chart shows the number of orders related to Abandoned checkout orders from Sent (number of orders that received email/SMS reminder of payment completion) - Clicked (number of orders that customer clicked on the link in the email/SMS reminding the payment completion) - Order completed (the number of orders for which payments are completed after customers clicked on the link in the email/SMS reminding the payment completion). You can see the effectiveness of each email or SMS channel or both by clicking on the All drop-down menu in this section.

In some cases, the total number of orders in Order category is greater than that in Order Completed. The reason is because after receiving an email / SMS reminding the payment completion, customers can re-visit the website and complete their order in many different ways. For example, visitors who directly access the checkout link or click on the link in an email/SMS, then complete the payments for their orders are counted toward the Order completed. Other indirect methods (re-entering the homepage and then going to the checkout page) will not be counted.

Reports only show data from December 24, 2019 onwards.

Updated 9 months ago

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