Let’s start by examining the basic principles that you need to know to apply urgency and scarcity as marketing tactics for your eCommerce store

In this article
A. Add a Countdown Timer
B. Host a Flash Sale
C. Create VIP Offers
D. Integrate Exit Intent Popup
E. Display Stock Limitations
F. Use Social Proof


A. Add a Countdown Timer
Your customers love to compare different products before buying. In fact, 94% of online shoppers take their time to find the cheapest product possible.
You can easily include countdown timers into any areas of your online store like the product page, shopping cart or checkout.
It even has a feature which lets you display how many items are left in stock to stir scarcity.

Learn How to use Countdown Timer here!

B. Host a Flash Sale
Hosting a flash sale can propel your sales because of the urgency and scarcity involved.
In fact, online stores that used flash sales were able to generate twice as fast growth in revenue in comparison to those that did not utilize flash sales at all.

C. Create VIP Offers
This means that the awesome deals and perks are very limited to the members of the online store.
This sense of exclusivity will trigger other shoppers to join the membership in order to access the VIP offers.

D. Integrate Exit Intent Popup
This is when an exit-intent popup will help you prevent this predicament. The exit-intent technology examines the mouse movements of your online visitors and predicts when they are about to exit your online store.
What it does is before the visitor leaves the site without completing a purchase, the exit-intent tool will display a popup offering to entice the shopper to purchase.

E. Display Stock Limitations
If your shoppers know that a product has a very low inventory, they are more likely to purchase it immediately thinking that anytime soon the product will likely to sell out.

F. Use Social Proof
Social proof explains that people look for other people’s recommendations and guidance before making a decision to purchase.
Your eCommerce store can leverage the theory of social proof as urgency and scarcity tactic because it takes advantage of the supply and demand.
The social proof uses the popularity of a product and the fear that the supplies for this product are selling out so fast.
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