You can use Google dynamic remarketing to reach your past website visitors with dynamically created ads. These ads show specific products or services that visitors viewed on your website.

Step 1: Tag your ShopBase store

In ShopBase Dashboard, go to Online Store > Preferences and in Google Ads conversion tracking, enter your AW-**CONVERSION_ID** to Conversion ID field.
You can find conversion ID in the Google Ads Tag in Google Ads account:

If you have no Google Ads Tag yet:

Click the tools icon in the top right corner of your Google Ads account. Under the section labeled “Shared library” click Audience manager.


Click Audiences sources from the page menu on the left.

Click Set up tag in the "Google Ads tag" card.

Follow the instructions to get your tag snippets. Click Save and continue.

When your snippets appear, you have the options to use Tag Manager, download the tag, or email the snippets to your webmaster.
The snippets should be added between the head tags (<head></head>) of your site.

If you already have a previously created Google Ads Tag:

Click the tools icon in the top right corner of your Google Ads account. Under the section labeled “Shared library” click Audience manager.


Click Audiences sources from the page menu on the left.

Click Details in the “Google Ads tag” card.

Scroll to the bottom of the page and click on the Google Ads Tag section.

Your snippets will appear, along with options to download or email the snippets to yourself.

The snippets should be added between the head tags (<head></head>) of your site.

You can refer to Google's instruction for more information.

Step 2: Link your Google Ads account and Google Merchant Center account together

Sign in to your Merchant Center account.

Go to the 3-dot icon dropdown and click Account linking.

Select Google Ads.

Enter the Google Ads customer ID of the account you want to link.

Click Add.

Sign in to your Google Ads account and approve the link request from Merchant Center.

Step 3: Create a new dynamic remarketing campaign
Please refer to Google's instruction for more information.

Step 4: Submit your product feed data through Google Merchant Center
Please refer to our instruction for more information.

Step 5: Create responsive ads
Please refer to Google's instruction for more information.
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