You can utilize Google dynamic remarketing to reach out to previous website visitors with ads that are generated dynamically. These ads show specific products or services that visitors viewed on your website. This article will show you how to set up Google dynamic remarketing on ShopBase.
In this article
A. Turn on Google Dynamic Remarketing on ShopBase
B. Connect your Google Ads and Google Merchant Center accounts
C. Create a new dynamic remarketing campaign
D. Submit your product feed data through Google Merchant Center
A. Turn on Google Dynamic Remarketing on ShopBase
From your ShopBase admin site, go to Marketing & Sales > Sales channels > Google Ads and add your Conversion ID. Please refer to this article on how to track Google Ads Conversions with ShopBase.
By default, Google Dynamic Remarketing is enabled whenever Conversion is added to your store. If it was previously disabled, you can re-enable it by checking the option next to Enable Google Dynamic Remarking.
Select the method you want to track your visitors. There are 2 methods for you to choose from:
Actions they took on your site (add to cart, purchase, etc.).
Pages they visited on your site (home page, product page, etc.).
Click Save.
B. Connect your Google Ads and Google Merchant Center accounts
Sign in to your Google Merchant Center account.
Go to the 3-dot icon dropdown and click Account linking.
Select Google Ads.
Enter the Google Ads customer ID of the account you want to link.
Click Add.
Sign in to your Google Ads account and approve the link request from Merchant Center.
C. Create a new dynamic remarketing campaign
Please refer to Google's instruction for more information.
D. Submit your product feed data through Google Merchant Center
Please refer to our instruction for more information.
E. Create responsive ads
Please refer to Google's instruction for more information.