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To personalize your own print-on-demand products (by adding custom text, uploading photos, choosing photo options), PrintBase and ShopBase (PrintHub) provide a feature named Personalized Campaign. This is a great way to easily create more personalized products and increase conversion rate of your store. This article will show you how to create a Personalized campaign with PrintBase and ShopBase (PrintHub).

In this section:

A. Types of personalized campaigns that are supported
B. Unique features, design effects of personalized campaigns
C. How to create a personalized campaign
D. How to process a personalized order

A. Types of personalized campaigns that are supported

Customize texts

Customers are able to change text in the product's design.

Customers can add text in the Text field and Text area custom option types. It's suitable for campaigns that allow customers to add name of family's members, names of pets, or your own names for hobbies, niche, etc.
You can also create custom texts for customers to choose. It’s suitable for slogans, written messages, etc. You must choose either Droplist or Radio and write their values.

Demo campaign of customizing text



These following characters are allowed:

Characters: A - Z, a - z, space, dash (-), underscore (_)
Numbers: 0 - 9, negative numbers
Special characters: punctuations (, . : ! ?), others (~ @ # $ % ^ & * ( ) + = [ ] { } \ / | " ')

Please make sure your font supports these characters before launching your campaign
Characters that are not listed above will be considered as invalid characters and customers cannot checkout when using these invalid characters

Customize images

Customers are able to upload their own images from their computers or mobile phones to replace some contents of the product design. You can consider this feature for campaigns having photos of family, anniversaries, wedding day, etc.

Demo campaign of uploading images and customizing text

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Customers can also choose options from a well prepared image and text list provided by the seller, instead of manually adding by themselves. This feature suits sophisticated campaigns in which customers can select the characters, hair colors, genders, etc. from the options you design.

Demo campaign of selecting images, text



Hide or show a layer

You can use Checkbox if you want to hide or show a certain layer or group of layers in your design.

B. Unique features, design effects of personalized campaigns

Supports all complex Photoshop effects

By using modern technology to process PSD files, personalized features of PrintBase and ShopBase (PrintHub) support all special effects such as patterns or masks of Photoshop. So, you can create special designs by creating curved text, making the display color more diverse, creating the text shadow which helps leverage sales & conversion rate of your business as well as satisfying your customers with product quality.

Personalized features support complex Photoshop effects for customizing name

Customers can preview the results of personalized product

After adding personalized text, selecting and uploading images, customers can preview the result with preview design feature.

If the PSD file of the campaign uses complex effects that web technology does not support such as curved texts, mask patterns, etc., the live preview feature will not be enabled for that campaign. Therefore, when working with your designer team on the artworks, if you want to have the preview feature enabled, there won't be features such as Layer text with effects, Rotated image, and Layer Text with type options.

Photoshop effects that PrintBase and ShopBase (PrintHub) Live Preview doesn't support yet

If you need help in creating a personalized campaign, please don't hesitate to contact the PrintBase and ShopBase (PrintHub) support teams.

C. How to create a personalized campaign

Make sure that your design is in .PSD, .PNG, .JPG, or .JPEG format.
Before you start, please complete all the necessary steps in section A and B of this article to create a successful campaign with PrintBase and ShopBase (PrintHub).
You could download some sample files here for reference: Resources. In resources' files, you could find the sample assets as following: File PSD Template artwork used in this article; Folders having PNG's files for each patterns: Hair Styles, Legs, Drinks.

After you have selected your base products, upload your designs, and make changes to them as instructed in section A and B of this article, click Custom option button at the bottom left corner to add your custom options.



Choose Add custom options section.



In Add Option menu, process to create your personalized campaigns.

You can choose the type of custom options including Text field, Text area, Image, Picture choice, Radio, Droplist, Check box and edit feature requirements displayed on storefront such as:

Text field: allows customers to add a maximum of 30 characters.
Text area: allows customers to add a maximum of 140 characters. A new line is accepted.
Image: allows customers to upload their personal images to the product's design.
Picture choice: allows customers to select the favorite picture option printed on their product from a selection of cliparts provided by you, instead of manually adding by themselves. For more information about cliparts, please refer to this article.
Radio: provides options that customers can choose for their product, displayed in the form of radio buttons.
Droplist: provides options that customers can choose for their product, displayed in the form of droplist.
Check box: provides options that customers can choose for their product, displayed in the form of check box. This can be used to show or hide certain layers in your product's design.



Select the target layer to be customized. Our system will automatically detect which layers are text or image and show under the list.



If you wish to apply a custom option on multiple layers (such as a name on multiple places of the cup), set a same layer name for all these layers. Double click on the layer name to start updating.
It is optional to select target layer for Picture choice, Radio, Droplist, and Checkbox custom options.
Only the layers with same name on all products are listed here. If there is no available Image layer, Text layer, you should go back to step 4 and change name of these layers to ensure they appear in all products.

Or if your campaign contains different products with different design templates, you can select target layer for each product by unchecking Select a shared layer in all products and choose target layer for every product in your campaign.



Enter information in the required fields:

If you choose Text field or Text area in Type section, you have to enter information in these fields:

Required?: You can choose Yes if customers must add/change characters in order to print the product. Choose No if this is not required.
Target layers: Text layers will be displayed among the layers that you uploaded, allowing you to choose which layer the customer can add/change/edit.
Label (display on storefront): You can change the title of the custom option displayed on the storefront for customers to fill in (see the photo below for more details).
Font: You can choose the font for the text to be edited/changed/added.
Placeholder (optional): The grey text that acts as a hint for customers to fill in their contents.
Max length: The maximum characters for customers to fill in.
Default value (prefill on storefront): You can leave the default characters pre-populated for the text you need to change here. Customers need to delete these characters to fill their own in the box.
Allow the following characters: The allowed characters for use. Please refer to section A for the full list of characters that are supported.



Label is the title field with personalized feature information for customers to fill, displayed on the storefront. Look in the blank box below the Label, you will see the grey text "Rita" - this is the content you enter in the Default value

If you choose Image in Type section, you have to enter information in these fields:

Required?: You can choose Yes if customers must add/change characters in order to print the product. Choose No if this is not required.
Target layers: Image layers will be displayed among the layers that you uploaded, allowing you to choose which layer the customer can add/change/edit.
Label (display on storefront): You can change the title of the personalized feature information field displayed on the storefront for customers to fill in.
Help text (optional): The grey text displayed inside the photo upload section (displayed on the product page) to guide customers what to fill in.



If you choose Picture choice in Type, you have to enter information in these fields:

Required?: You can choose Yes if customers must add/change characters in order to print the product. Choose No if this is not required
Target layers: Image layers will be displayed among the layers that you uploaded, allowing you to choose which layer the customer can add/change/edit.
Label (display on storefront): You can change the title of the personalized feature information field displayed on the storefront for customers to fill in.
Cliparts: You can choose between Show all cliparts in a clipart Folder or Show a droplist of clipart Group to let buyer choose first. For more details on these settings, please refer to this article about cliparts.
How to show cliparts: You can choose between Show with Thumbnail images if you want customers to see the cliparts or Show a droplist with Clipart names if you only want to show their names.



If you choose Radio in Type, you have to enter information in these fields:

Required?: You can choose Yes if customers must add/change characters in order to print the product. Choose No if this is not required
Target layers: Text layers will be displayed among the layers that you uploaded, allowing you to choose which layer the customer can add/change/edit.
Label (display on storefront): You can change the title of the personalized feature information field displayed on the storefront for customers to fill in.
Value: You can enter the options that customers can choose for their product.



If you choose Droplist in Type, you have to enter information in these fields:

Required?: You can choose Yes if customers must add/change characters in order to print the product. Choose No if this is not required
Target layers: Text layers will be displayed among the layers that you uploaded, allowing you to choose which layer the customer can add/change/edit.
Label (display on storefront): You can change the title of the personalized feature information field displayed on the storefront for customers to fill in.
Value: You can enter the options that customers can choose for their product.



If you choose Check box in Type, you have to enter information in these fields:

Required?: You can choose Yes if customers must add/change characters in order to print the product. Choose No if this is not required
Target layers: Both Text layers and Image layers will be displayed among the layers that you uploaded, allowing you to choose which layer the customer can add/change/edit.
Label (display on storefront): You can change the title of the personalized feature information field displayed on the storefront for customers to fill in.
Value: Once the target layer is chosen, you can choose between When it is checked, the target layer will be shown on the design or When it is unchecked, the target layer will be hidden from the design as the default option on the storefront.



Only Image layers, Text layers with the same name on all campaign products are listed in the Layer field.
If there is no available Image layer, Text layer to set up in the personalized campaign in the Layer field, you must go back to the steps in section B of this article and change names of the Image layer, Text layer to ensure they appear in all products.

After adding a new personalization feature as instructed in step 3, click the < button next to Add Option, you will see the personalization feature you just created listed in the column Custom Options. Hover over the feature, you will see the display of two choices: + Add option above and + Add option below, click either to add a new personalization feature for products.

Click the button next to Add Option to return to the list of personalized features

Click Add option above or Add option below to add new personalized features

After finish setting up all custom options for your personalized campaign, you can set up conditional logic for them by clicking the two-arrow button. This will shorten your option list and build a flexible flow to collect customer's personalized information. For more information on how to set up conditional logic, please check out this article.



When the campaign is ready, click Continue to set up other information about your campaign (e.g.: sale price, campaign description, title, tag, etc.), and launch your campaign. Read section D and E of this article for a step by step guide.



Furthermore, if you have a non-personalized campaign and want to personalize it, or if you already have a personalized campaign and want to update it, go to the campaign detail page and click Edit personalization.

In the campaign editor page, you can add, delete, and make changes to your custom option. Then, click Save changes to update your campaign.


Campaigns created before March 15th, 2021 won’t be editable.

D. How to process a personalized order

For PrintBase, personalized orders will be automatically processed by PrintBase within 48 working hours to be ready for production.
For ShopBase, after you have created a personalized campaign with PrintHub, you could choose automatically fulfilling with PrintHub so that the system will automatically process the orders within 48 hours. If you do not want to fulfill the orders by PrintHub, you can export the orders, create your own print files and fulfill through your supplier as usual.

Related articles

PrintBase's FAQs
Create new campaigns with PrintBase & ShopBase
Set up cliparts for your PrintBase & ShopBase campaigns
Set up conditional logic for your PrintBase & ShopBase campaigns
Prepare files for the standard Picture choice personalization
Understand PrintBase's trademark policy
Campaign management with PrintBase
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