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Set up Google Analytics goals and funnels

Google Analytics is one of the most well-known ecommerce analytics tools used by website owners from all corners of the globe. To start taking advantage of Google Analytics, you need to have a Google account, sign up for analytics tracking, and choose which data you want to keep track with to start gathering data about purchase activity on your site or app. You can see product and transaction information, average order value, eCommerce conversion rate, time to purchase, and other data.

You can define the goals and funnels for your ShopBase store with your Google Analytics account.

In this article

A. What are goals and funnels?
B. What to do before setting up goals and funnels?
C. How to set up goals and funnels?

A. What are goals and funnels?

Google Analytics goal can be any action that a visitor might complete during a session on your website. Merchants normally set their goal according to their business objectives.

For example, the goal can be a destination page that you want your customers to reach, such as an order status page on completing checkout. When your customers land on that page, it means they've bought something on your store. Another example would be the static order status page you've set up for a newsletter subscription.

Every time a visitor completes one of your goals on the website, it's logged as a conversion in your Google Analytics account.

A Google Analytics funnel is a path of URLs your visitors follow when completing one of your goals. Google Analytics tracks the pages included in a funnel so that you can check the effectiveness of your website toward your goals. For example, a funnel can help you see how often visitors abandon the path to a goal, when they enter the path to a goal, or when they skip steps.

To learn more about Google Analytics goals and funnels, you can visit Google support.

B. What to do before setting up goals and funnels?

Make sure you have:

registered for a Google account,
used Google account to register for Google Analytics,
added your ShopBase domain to your Google Analytics account,
set up Google Analytics to work with your ShopBase store.

Please refer to this article about the complete guide for these steps.

C. How to set up goals and funnels

To set up goals and funnel, please visit Google Support for more information.

If you are creating a funnel to track your store's checkout flow, the steps and URLs can be based on the following example:

Viewed product: .../products/{{product-handle}}
Added product to cart: .../cart
Onepage checkout is loaded: .../onepage_checkout
Added address: .../checkout/contact_information
Added shipping info: .../checkout/shipping
Added payment info: .../checkout/payment
Checkout processing: .../checkout/processing (Visitors click out to pay with a third-party gateway payment, such as PayPal)
Checkout authorizing: .../checkout/authorizing (Visitors click expressed checkout button in page Contact Information)
Checkout successfully: .../checkout/thank_you

URLs you use for your funnel will differ depending on your products and checkout flow.

After you finish updating or changing your goal and funnel, you'll have to wait 24 hours before you see the collected data.

Set up Google Analytics

Updated on: 22/08/2022

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