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Google Analytics is perhaps one of the most well-known Ecommerce analytics tools used by website owners from all corners of the globe.

To start taking advantage of Google Analytics, you need to have a Google account, sign up for analytics tracking, and choose which data you want to keep track with to start gathering data about purchase activity on your site or app. You can see product and transaction information, average order value, Ecommerce conversion rate, time to purchase, and other data.

In this article

A. Make sure you haven't enabled Google Analytics
B. Enable Google Analytics
C. Turn on Ecommerce tracking

A. Make sure you haven't enabled Google Analytics

Your data will be inaccurate if Google Analytics is enabled multiple times. If you have not enabled Google Analytics for your store before, proceed to section B on how to enable Google Analytics. If you are unsure whether you have previously enabled Google Analytics for your store, then follow these steps:

From your ShopBase admin site, go to Online store > Preferences.


In the Google Analytics section, make sure that the box is empty.


If this section is empty, then continue to the next step. If you see code here instead, then Google Analytics is already enabled on your store and can skip to the last step in section C to Turn on Ecommerce tracking.

In the Additional scripts section, look for any of the following Google Analytics tracking tags: ga.js, dc.js, gtag.js, or analytics.js. If you see any of these tags in these boxes, then you have Google Analytics enabled already and can skip to step Turn on Ecommerce tracking.


If you don't see a tracking code in the Google Analytics section of your Preferences page, and you don't have a Google Analytics tracking tag in your Additional scripts boxes, then Google Analytics isn't enabled on your store. Continue to section B on how to enable Google Analytics.

B. Enable Google Analytics

To use Google Analytics, you must have a Google account. If you already use Google products like Gmail or Ads, you can sign in with the same account for Google Analytics. If you don't already have a Google account, kindly visit this link to create a new one. You don't have to use the Google account for anything other than signing in and out of Google Analytics.

The following instructions are to enable Google Analytics depending on whether:

Your account has not registered for Google Analytics

In your web browser, open Google Analytics and login using your Google Account.

Click Start measuring.


Fill in the required information then click Next.


In Property setup, select Show advanced options.


Toggle on Create a Universal Analytics property and enter your domain.

Select Create a Universal Analytics property only then click Next.


Fill in the required information then click Create.

Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the Terms of Service.


Select options to receive emails from Google Analytics based on your preference, then click Save.


On the next page, copy the Tracking ID.


From your ShopBase admin site, go to Online store > Preferences.


In the Google Analytics section, paste your tracking ID in the Google Analytics account field and click Save.


When you see a code beginning with UA- under the Google Analytics account heading, it means Google Analytics is successfully enabled on your online store.


After you enable Google Analytics on your store, continue to the last steps in section C to Turn on Ecommerce tracking.

Google Analytics has been set up on your account

In your web browsers, open Google Analytics.

Click SIGN IN and select Analytics in the drop-down menu.

Choose the Google account you want to sign in with, or click Add account to sign in with a new Google account.

Click Admin.


Click Create Account:


Fill in the required information then click Next.


In Property setup, select Show advanced options.


Toggle on Create a Universal Analytics property and enter your domain.

Select Create a Universal Analytics property only then click Next.


Fill in the required information then click Create.

Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the Terms of Service.


On the next page, copy the Tracking ID.


From your ShopBase admin site, go to Online store > Preferences.


In the Google Analytics section, paste your tracking ID in the Google Analytics account field and click Save.


You can add multiple tracking IDs and separate them using commas (without any space).

When you see a code beginning with UA- under the Google Analytics account heading, it means Google Analytics is successfully enabled on your online store.


After you enable Google Analytics on your store, continue to the last steps in section C to Turn on Ecommerce tracking.

Because of the relatively significant amount of data provided to Google Analytics, a difference of roughly 5-10% may occur in some circumstances. This difference is permissible when integrating a third-party tool into ShopBase.

C. Turn on Ecommerce tracking

You can implement Google's Ecommerce tracking at two different degrees of detail:

Basic Ecommerce tracking if you just want transaction and revenue data.
Enhanced Ecommerce tracking if you want additional information about visitor behavior.

Turn on basic Ecommerce tracking

In your Google Analytics account, click Admin,


In the View menu, click Ecommerce Settings.


Click the Enable Ecommerce toggle to turn it from OFF to ON.


If you need more detailed tracking information, then you can turn on Enhanced Ecommerce tracking.

Turn on enhanced Ecommerce tracking

From your ShopBase admin site, go to Online Store > Preferences.

In the Google Analytics section, click the Use Enhanced Ecommerce checkbox.


Click Save.

In your Google Analytics account, click Admin.


In the View menu, click Ecommerce Settings.


Click the Enable Enhanced Ecommerce Reporting toggle to turn it from OFF to ON.


Click Save.

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