Articles on: Klaviyo
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Set up essential features to send emails with Klaviyo

Once Klaviyo is successfully integrated with your store, you can automate email delivery based on customer actions on the store using Flows. Optimizing automated email flows will help you increase sales in your store without spending too much on advertising. In addition to Klaviyo's available flows, you can start sending email campaigns to promote the best-selling products in your store or new products of your choice. This article will show you how to configure Klaviyo's essential features for sending emails to customers.

In this article

A. Create Product Feed for Klaviyo
B. Create Catalog on Klaviyo
C. Add Product Feed to Klaviyo

A. Create Product Feed for Klaviyo

Please refer to this article on how to create product feeds.

B. Create Catalog on Klaviyo

Klaviyo Catalog will help you compose emails promoting products or collections of your choice.

Visit Klaviyo homepage and log in to your account.
Go to Catalog > Manage Custom Catalog Sources and click Add New Source.

You will be directed to a new page where you can add product feed name in Source Name and your Klaviyo product feed link in the Source URL field.

Choose Define Sources to save.
Click on the feed source your just created and select Complete Feed Setup.

C. Add Product Feeds to Klaviyo

Klaviyo Feed helps you compose product recommendation emails based on shopping behaviors on your store, without the need for manual product selection.

Before adding Product Feeds to Klaviyo and using Product Block to design emails, you need to contact Klaviyo to request that the feature be enabled using the following steps:

Visit Klaviyo's Support page.
In Message Support, select Send a Message.

You can refer to this template by ShopBase to fill in information in each section:

Subject: I would like to enable Product Block & Recommendation feature for my account.


I would like to use the feature product block to add product feeds & product recommendations into email. I'm using ShopBase, which requires a custom integration. The integration was already done & I already synced data feeds to Klaviyo. 

The metric I would like to use for recommendation feature is “Ordered Product”

Could you enable the feature for me?

Thank you in advance.
Best regards.

After filling in the required information, click Send. You will need to wait for Klaviyo's email response. After the Product Block feature in the email editor is enabled, you can start adding product feeds to Klaviyo and sending emails.

After that, follow these steps below to add product feeds to Klaviyo:

Visit Klaviyo homepage and log in to your account.
Go to Data Feeds and select Add Product Feed.

Name your Product Feed. In the Ordering, select Popular products first. In Metric, select Ordered Product.

Overview of Klaviyo
Understand your ShopBase data in Klaviyo
Create Klaviyo email campaigns
Overview of Preferences

Updated on: 22/08/2022

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