Overview of Multichannel Marketing

Expanding your multichannel marketing strategy allows you to sell to new customers online, through mobile apps, social media, and in person. With ShopBase, you can explore many powerful features that can assist you in selling your products via multiple channels.

In this section, we will guide you on how to connect each channel to your ShopBase store so that you can keep track of your products, orders, and customers in one place.

In this section

A. Sales channels

A sales channel is where a customer purchases a company's product or service. You can integrate these sales channels into your ShopBase store:

Facebook
Google Ads
Google Shopping
Google Analytics
TikTok
Other channels (such as Pinterest, Bing Ads, Twitter, Snapchat, Etsy, and more)

B. Email marketing channels

An email marketing channel allows a business to reach its customers via email campaigns or automated flows. You can integrate these marketing channels into your ShopBase store:

Use Email Marketing in building customer's loyalty and generating more sales
Integrate with Klaviyo
Integrate with Mailchimp
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Updated on: 18/04/2022