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You can integrate Pinterest Tag into your online store to help you understand more about customer behaviors and the traffic sources. Pinterest Tag collects data about how customers are using your online store pages, so that you can more effectively plan your ads campaigns to find new customers. This article will help you install the Pinterest tag on ShopBase in a few easy steps!

In this article

A. Get your Pinterest Tag ID
B. Install the Pinterest Tag
C. Verify your Pinterest Tag
D. Troubleshoot duplicated events
E. Pinterest Tag events

A. Get your Pinterest Tag ID

Log into your Pinterest business account.

Click Ads at the top of the screen, then click Conversions.


Click Add Code.


Copy the Tag ID of your Pinterest Ads account.


Back to the Conversions page, in Automatic enhanced match section, select Edit options.


Enable Automatic enhanced match, then turn on only Email.


Select Done.

After enabling Automatic enhanced match, email is required in every Pinterest tracking events. Therefore, in case the customers have not been identified successfully (via signing up, signing in, submitting an email in checkout page, etc.) in your store, the email you entered in Sales & Marketing > Sales channels > Pinterest is used as a substitute.

B. Install the Pinterest Tag

From your ShopBase admin site, go to Marketing & Sales > Sales channels and select Pinterest.


Paste the Tag ID that you have previously copied in part A.


Enter your Pinterest email.


Click Save changes.

C. Verify your Pinterest Tag

Install Pinterest Tag Helper for Chrome. Once installed, you will see the Pinterest Tag Helper icon in Chrome.

Go to any product pages on your online store, click on the icon to check if your tag is working correctly. For more information on this extension, please read this article.

D. Troubleshoot duplicated events

Along with the above method, you can track your customer behaviors by manually adding the Pinterest Tag tracking script to Additional Script. However, if these two methods are applied simultaneously, each event will be sent more than once, leading to the data duplication.

To solve this problem, go to your Preferences > Additional scripts and delete the Pinterest Tag script added before.

E. Pinterest Tag events

When an action happens on your online store after you've added a Pinterest Tag in ShopBase, Pinterest counts the action as an event. You can use event data to learn more about how customers interact with your store.

After you integrate a Pinterest Tag with your online store, it automatically tracks 4 events, with their descriptions as follows:

PageVisit: When a visitor views a product page.
AddToCart: When a visitor adds a product to the shopping cart.
Custom: When a visitor clicks on the checkout button.
Checkout: When a visitor completes a purchase and views the thank you page in the checkout.

Related articles

Overview of Multichannel Marketing
Set up Facebook Pixel IDs and Conversions API in ShopBase
Set up Google Analytics
Track Google Ads Conversions with ShopBase
Install Hotjar Tracking Code
Add codes of other tracking tools to ShopBase store
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