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Cross-sell is a form of selling by suggesting products related to the product that customers are viewing or products that can be purchased with those products customers are watching to add to their cart and purchase.

Upsell is the introduction of products related to the product customers have added to the shopping cart or bought on the store. The goal is for them to spend more money on a shopping cart or on the store after purchasing the product.

In this article, we will show you the product suggestion features for Upsell and Cross-sell that you can apply on ShopBase store.

In this section

A. Cross-sell features that ShopBase offers
B. Upsell features that ShopBase offers
C. Tips and tricks to create best Upsell and Cross-sell offers for your store

A. Cross-sell features that ShopBase offers

Cross-sell on ShopBase supports these features as followed:

Quantity discount: Create incentives for customers to buy products in bulk.
Bundles: Create suggestions on which products to buy in groups while customers are viewing others.
Accessories: Create suggestions for customers on products that are often purchased with those they are viewing.
Product widgets: Create suggestion fields for related products under the product description on the specific product pages.

B. Upsell features that ShopBase offers

with Boost Upsell on ShopBase, you can create Cross-sell offers as followed:

Pre-purchase: Create offers for customers right after they press the button Add To Cart.
In-cart: Create offers for customers to buy products right in their shopping cart.
Post purchase: Create offers for customers to buy products right after customers complete payment orders.

C. Tips and tricks to create best Upsell and Cross-sell offers for your store

Only bundle up complementary products

Your suggestion has to fit the customer's exact needs and wants. Always recommend products that will add value or optimize the functionality of the target product. If a customer wants to buy a mobile phone, they will probably look for a screen protector or phone case. Instead of them searching for these items on your store or worst buy these items in a different store, it would be best if you can set a cross-sell offer that comes with a discounted price that will be displayed on the actual product page.

Do not bundle up over 3-5 products if you buyu in Bundles or Accessories

Don’t throw everything or anything at the customers. Only present the most relevant and essential items to them – items that will help them get the most of the target product. Aside from that, when you offer 3-5 products, the total price increases too much. The more items to consider, the more likely that customers will be hesitant to make the purchase. Initially, customers just intend to buy a mobile phone. Buying a screen protector with it is fine, but if you also offer a phone case, a charger, and a power bank, he will have to reconsider. This might hurt your conversion rate.

Create multiple cross-sell offers to persuade your customers

To get your customers on board with your cross-sell offers, try to create multiple offers that will help them achieve more success, feel more happy and satisfied. Creating multiple offers will help you introduce products that they might not know about, products that other customers have bought together, essential products that best go with the initial product

Pricing rule of 25

Always pay attention to the price when bundling your cross-sell offers. You should not offer a bundle whose price is way more expensive than the target product which customer intends to buy in the first place. It is recommended to offer additional products that cost not more than 25% of the initial purchase. If you want your cross-sell offers to convert incredibly, lower your margin a little bit in exchange for many bigger cart sizes, and customers will keep coming back to your store as they know they can find the best deals in your store.
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