SEO is a must for every online business as it helps to reach a wide range of audiences and has the potential to boost your eCommerce store's revenue. Let's learn how to effectively implement a SEO strategy for your site.
In this article
A. What is eCommerce SEO and why does it matter?
B. List of other reference guides on SEO
A. What is eCommerce SEO and why does it matter?
Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing, Yahoo, etc. These search engines will help to boost web pages ranking and other content such as videos, images or local listings which they consider most relevant online audiences. The main goal of SEO is to gain greater visibility and higher rankings in organic search results.
The initial step is to identify the high-value search terms that might be used by your potential customers. Identify those high-volume search terms that your potential customers might be using to look for what they need online. You can do that through keyword research, which can be conducted a number of different ways using variety of tools. When researching, consider these important factors:
User-friendly and easy to navigate websites have better customer engagement and conversions. Chances of turning your visitors to customers is highly affected by their experience on your website. If you have a good Site Structure, your customers can effortlessly find what they are looking and most likely to check out.
On-page SEO for eCommerce is ensuring search engine like Google knows exactly what your page is about based on your keywords.
B. List of other reference guides on SEO
In order to enable ShopBase sellers to quickly understand the relevant knowledge of SEO, we have synthesized a list of SEO video tutorials for everyone!