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Psychological marketing tricks - Urgency and Scarcity work wonder to boost store conversion rate, thus skyrocket revenue to the maximum if used correctly and designed properly. In this article, we have listed some of the basic principles but actionable for you to apply to your online store.

In this article

A. Add a timer countdown
B. Host a flash sale
C. Create VIP offers
D. Integrate Exit Intent Popup
E. Display stock limitations
F. Use Social Proof

A. Add a timer countdown

You can easily include countdown timers into any areas of your online store like the product page, shopping cart or checkout to encourage customers take action quickly before the time of special offers run out. It is recommended that you display these countdown timer prominently on the product page with bright color to grab customers' attention.

B. Host a flash sale

Hosting a flash sale can propel your sales because it can help to create a sense of FOMO (Fear of Missing Out). Offer your customers a sweet discount deal that they can't resist and leave empty-handed.

In fact, online stores that used flash sales were able to generate twice as fast growth in revenue in comparison to those that did not apply this tactic.

C. Create VIP offers

This means that the awesome deals and perks are very limited to the members of the online store. This sense of exclusivity will trigger other shoppers to join the membership in order to access the VIP offers.

D. Integrate Exit Intent Popup

This is when an exit-intent popup will help you prevent this predicament. The exit-intent technology examines the mouse movements of your online visitors and predicts when they are about to exit your online store. Before the visitor leaves the site without completing a purchase, the exit-intent tool will display a popup offering to entice the shopper to purchase.

E. Display stock limitations

If your shoppers know that a product has a very low inventory, they are more likely to purchase it immediately thinking that anytime soon the product will likely to sell out.

F. Use Social Proof

Social proof explains that people look for other people’s recommendations and guidance before making a decision to purchase. Your store can leverage the theory of social proof as urgency and scarcity tactic because it takes advantage of the supply and demand. The social proof uses the popularity of a product and the fear that the supplies for this product are selling out so fast.

These techniques are proven to help you clear out slow-moving and excessive inventory. Make sure to apply these tips wisely to encourage your shoppers to purchase and help you maximize your online sales.

Please refer to this article about the Boost Convert app for further instructions on how to apply these marketing strategies to your ShopBase store.
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