Social media platforms are effective channels to grow your online business and engage with your audiences, thus secure brand loyalty.

In this article
A. Social Media’s role in the eCommerce industry
B. Choose the Right Social Media Networks for Your Business
C. How to drive traffic (even sales) with those channels
D. Related articles

A. Social Media’s Effect on eCommerce

Social media is tremendously helping businesses allowing engagement with their customers and ultimately achieving significant results. The primary aim of social media platforms and eCommerce businesses is to improve interaction to get more insights from your customers and acquire new ones. Instead of the usual methods of informing or promoting new audiences about your products, social media offers 2-way interaction. It is a free and effective tool that can help you connect with millions of potential customers all over the world.

B. Choose the Right Social Media Networks for Your Business

Facebook is the most popular and widely-used social media network, connecting friends, family and other people by sharing photos and videos, send messages and updates.

Instagram is a popular photo and video sharing social network.

TikTok is a hot trend, especially to younger generation. It is the best network for your business if your target market is young age people.

Pinterest is a social media platform that lets users save pins that contain links, descriptions, and images onto different boards for later use.

C. How to drive traffic (even sales) with those channels

Facebook
Many businesses find that if they want their own fans to see their own content they need to buy Facebook traffic with social advertising.

The trouble is, that can soon add up, and not every business has a huge marketing budget.

But what if you could get traffic from Facebook without spending a dime?

It’s still possible – IF you know the right strategies. We’ve listed some key strategies that’ll show you how to get traffic from Facebook for free:

Create a Facebook Business Page
Add Links to Your Site
Research and create content for your audience. Make it interactive and can be shared.
Use Live Video
Improve Facebook Post Targeting
Turn Likers into Fans
Add a Call-To-Action to Your Facebook Posts

Read further in this guide to get the comprehensive idea of leveraging Facebook to drive free traffic & sales for your store

Instagram
Research shows consumers engage with brands on Instagram more than any other social media network. Engagement is:
10x higher than Facebook
54x higher than Pinterest
84x higher than Twitter

Hence, if you want to increase online sales using Instagram, you need to put in the work. You need to stay relevant and keep followers interested.

With over 25 million business profiles competing for consumers’ attention, it’s important to stand out from the crowd.

Here’s how successful eCommerce companies are doing it:

They Optimise Their Profiles for Traffic and Sales
Setting up business profiles.
Writing clear and compelling bios.
Including a call-to-action.
Using consistent branding.

They Create a Consistent and Strong Brand Image on the Grid
They use high quality, unique images.
They’re consistent.
Use a grid planning tool.

They Share Content on Instagram Stories
Showing behind the scenes of the business.
Creating a buzz about product launches.
Promoting blog content.
Scheduling stories in advance.
Instagram Story Metrics Made Easy

They Use Story Highlights
To drive traffic to their blog posts.
To showcase products.
To answer frequently asked questions.
To share customer feedback.

They Drive Sales with Instagram’s Product Tagging Feature

They Share Video Content on IGTV

They Make the Most of Their Bio Link

They Gain Trust with User-Generated Content
It makes the brand seem more approachable.
It shows people enjoying their products.
It creates a sense of community.
It gives you more content.

They Work With Influencers to Grow Their Audience
They choose influencers that align with their brand values.
They find the right size influencers.
They prioritise engagement.

They Make the Most of Hashtags
Use the right amount of hashtags on each post.
Find the right hashtags for your business.
Keep your caption tidy by using the first comment.

Read further details of each step in this guide to get the comprehensive idea of leveraging Instagram to drive free traffic & sales

Learn more effective Instagram marketing strategies with this free ebook

Pinterest
Pinterest is taking its place as the third-biggest social network in the U.S and their numbers are incredible with 335 million monthly active users.

In terms of order value, orders on Pinterest have the highest average value of $50. Shoppers on Pinterest spend significantly more than on any other major social platform.

Pinterest also reveals that 75% of its referral traffic is from a mobile phone or tablet

In the rising era of mobile phones, Pinterest has shown such a positive sign in driving enormous traffic and sales from this channel. If you still don’t any ideas about what you should do with Pinterest, you’re leaving the money on the table.

So be in the know for this amazing platform with these 5 amazing tips from ShopBase

Integrate the Pinterest button on your website:
Add price to Pinterest content
Pay attention to the time to pin
Avoid faces on Pinterest images
The magic buyable pins

Read more on how to promote your business with Pinterest

Related Articles:
Overview of how to drive free traffic to your store
Basic SEO tutorials
Tips to optimize SEO for your ShopBase store
Leverage hot forums/ communities
Email marketing
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