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ShopBase respects others' intellectual property rights, including copyright and trademark and asks ShopBase merchants not to infringe on these rights. This guideline will help you to understand our trademark policy better, in order to avoid any unexpected legal disputes regard your products.

In this article:
What is a trademark?
What are trademark rights?
What is trademark policy on PrintBase?


A. What is a trademark?

A trademark is a word or symbol that indicates the “origin of goods,” meaning it allows consumers to identify the company that is ultimately responsible for a particular product. A trademark is more likely to get more customers' attention because of its popularity and guaranteed quality.

For example, the Nike swoosh is an example of a trademarked symbol. When you see the swoosh, you know it is Nike. The name does not need to be shown anywhere on the product for it to be identifiable as a Nike product. This symbol sets Nike apart from any other company.

Therefore, companies invest a great deal of time, money and effort in developing the exclusive brand mark for their products because it brings significant impact on their revenue, its reputation and brand awareness. The value itself is something that lots brands work hard to protect.

B. What are trademark rights?

The concept behind trademark rights is that the owner of the mark has the legal right to stop people from trading off of the value of the company’s brand and reputation. They can do so by stopping the use of any confusingly similar trademark.

For instance, if an unknown car company wants to use the mark “VMW” to identify their new car, the BMW company will be able to stop them from doing so based on the similarity of the marks themselves and the goods they are used to identify. Often trademark owners will also secure rights in other related goods that they want to sell – for example, t-shirts.

C. What is trademark policy on PrintBase?

ShopBase merchants are not allowed to use third party trademarks unless they have permission from legal owners.

In other words, for designs with copyrighted images, we can only process your orders if you can provide us the license proving your right to print these images.

By using ShopBase with PrintBase package and opting into our Terms of Service, you are stating that you are authorized to manufacture products with that design.

If we recognize any products (images/designs) that violates our trademark policy, we would remove that products and cancel orders from the infringed products.

You can learn more about our trademark policy here and take a look at the list of PrintBase's Blacklist Trademarks here.

If you have recently obtained the right to print copyrighted images, feel free to send us the documentation to mod@shopbase.com.
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