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Overview on how to get traffic with Facebook Advertising

With over 2.7 billion monthly active users, Facebook officially become the biggest marketplace for every online merchants to promote their products and their online business using Facebook ads. But along with the potential that Facebook offers, it also has more competitors and challenges to deal with Facebook ads as its algorithm changes constantly. Here is an overview of Facebook ads setup to help store owners generate more traffic to their website.

In this article

A. Why use Facebook advertising to drive sales?
B. How to make ShopBase store ready for Facebook ads?

A. Why use Facebook advertising to drive sales?

Facebook is currently the most popular and widely used social media network which is a great opportunity for you to reach more prospective customers. The Facebook advertising platform is designed to be easy to use for those with little to no experience with digital marketing.

Facebook Ads is an advertising tool that helps reach your ideal customers based on what they like, their interests, and their behaviors; saving you time and money by optimizing your ad delivery to get your message in front of those most likely to convert.

B. How to make ShopBase store ready for Facebook ads?

To get your store ready before running Facebook ads, you need to set up Facebook ads tracking on your store to know whether or not your ads actually worked.

The Facebook pixel is the connection point between your Facebook ads and your website. Essentially, the Facebook pixel tells you not only if your ads drove results but which audiences and pieces of creative those conversions came from.

Hence it's time to create a Facebook pixel for your store. Setting up the Facebook pixel on your website is easier than it sounds and rarely requires digging around in code. Please refer to these guide below to know how to create a new Facebook pixel & set it up on your store:

Set up Facebook Pixel

Add product feeds to Facebook Business
Set up Facebook Pixel IDs

Updated on: 03/03/2023

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