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SEO is a must for every online business as it helps to reach a wide range of audiences and has the potential to boost your eCommerce store's revenue. Let's learn how to effectively implement a SEO strategy for your site.

In this article

A. What is eCommerce SEO and why does it matter?
B. Related Articles: List of other reference guides on SEO

A. What is eCommerce SEO and why does it matter?

Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing, Yahoo, etc. These search engines will help to boost web pages ranking and other content such as videos, images or local listings which they consider most relevant onlien audiences. The main goal of SEO is to gain greater visibility and higher rankings in organic search results.

Step 1: Keyword Research

The initial step is to identify the high-value search terms that might be used by your potential customers. Identify those high-volume search terms that your potential customers might be using to look for what they need online. You can do that through keyword research, which can be conducted a number of different ways using variety of tools. When researching, consider these important factors:

Volume: The longer the keyword, the more specific it is which means lower competition and, often, higher conversion rates by nature.
Relevance: The relevance of your category or product page to your search keyword is crucial to the ranking.
Intent: The target keywords must show commercial intent.

Step 2: Site Structure for eCommerce

User-friendly and easy to navigate websites have better customer engagement and conversions. Chances of turning your visitors to customers is highly affected by their experience on your website. If you have a good Site Structure, your customers can effortlessly find what they are looking and most likely to check out.

Simplicity: Adding and removing product or categories are inevitable, thus keeping the site structure simple and easy to scale as your store grows is important.
Navigation: Proper navigation and internal linking ensures pages get the most authority from your home page, increasing the likelihood of getting highly ranked in search.
Content: Refrain from confusing visitors and webmaster by creating duplicate or similar content.

Step 3: On-Page SEO for eCommerce

On-page SEO for eCommerce is ensuring search engine like Google knows exactly what your page is about based on your keywords.

Keywords must be included on title tags and meta descriptions.
Add keywords on the alt text for images.
File names must include your keywords.
Choose the right URLs for webpages, collections, products and blog posts.

B. Related Articles: List of other reference guides on SEO

In order to enable ShopBase sellers to quickly understand the relevant knowledge of SEO, we have synthesized a list of SEO video tutorials for everyone!

A Basic Search Engine Optimization Tutorial for Higher Google Rankings



SEO Checklist: How to Get More Organic Traffic



How to Learn SEO Fast and Effectively



On Page SEO Checklist for Higher Google Rankings



SEO Mistakes: Why 91% of Content Gets No Organic Traffic



How to Write the Perfect Title Tag to Increase Your Click Through Rate (CTR)



How to Write a Blog Post That Actually Gets Traffic



7 Free Tools to Rank #1 in Google | SEO Optimization Techniques to Skyrocket Your Rankings



How to use Google Search Console to Improve Your SEO

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