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Paid traffic channels
Learn how to drive traffic & sales to your store with Facebook ads & Google Shopping
Update Facebook tracking to comply with iOS 14 App Tracking Transparency Framework
Since iOS 14, Apple will require all apps to follow their App Tracking Transparency Framework & all users can choose to ask app not to track their behaviors while using apps that include Facebook apps. Facebook introduces the Aggregated Event Measurement to provide a way that help merchants to take on Apple's limitation. ShopBase fully supports this protocol, follow our guides below to take actions as soon as possible.
Create Facebook Pixels and generate Access Tokens for your Pixels
This article goes into details on how to create Facebook Pixels and generate respective Access Tokens to help set up Conversions API on Facebook, which would help you increase the efficiency of online ads for your store. To get an overview of Facebook ads tracking integration into your ShopBase online store, click here. In this section A. Create
Verify domain ownership on ShopBase with Facebook Business Manager
This article provides a guide on verifying domain ownership on ShopBase with Facebook Business Manager. In this article A. Verify domain bought at ShopBase B. Verify domain bought at other services A. Verify domain bought at ShopBase You can quickly buy a domain at ShopBase, please visit this link to see a guide. To verify domain ownership for
Configure conversions events in Facebook Events Manager
To adapt to policy changes in Apple's App Tracking Transparency Framework, Facebook has launched Aggregated Event Measurement. According to its recennt announcement, Facebook will begin to limit 8 conversion events per domain in an online store. Facebook will initially configure the conversion events we believe are the most relevant to your business based on your activit
Overview of How to Get Traffic with Facebook Advertising
With over 2.7 billion monthly active users, Facebook officially become the biggest marketplace for every online merchant to promote their products and their online business using Facebook ads. But along with the potential Facebook offers come more competitors and challenges to deal with Facebook ads as its algorithm changes constantly. So below is an [overview of Facebook ads](https://www.shopbase.com/facebook-ads-free-ebook/?utm_source=cs&utm_medium=helpdoc&utm_campaign=facebook-ads-free-eboo
Overview of how to get traffic with Google Shopping
Google Shopping is one of the leading channels to drive traffic to your website and helps to boost sales. Learn how to take advantage of Google Shopping to make the most of your online business and market your products effectively. In this article A. Why use Google Shopping to drive sales? B. Checklist of store optimization for Google Shopping C. Set up Google ads tracking on your store D. Google Shopping ads tutorials & Best practices A. Why use Google Shopping to drive sales?
Set up Facebook Pixel IDs and Conversions API in ShopBase
This is an easy guide for setting up Facebook Pixel on your ShopBase
Set up Google Analytics goals and funnels
A short walkthrough to set up the goal and funnel for your store.
Set up funnels in Facebook Pixel
Funnels in Facebook Pixel will help you track your customer activities and get more information about your store's conversion rate. In this article A. What are funnels? B. Before you setup funnels C. How to set up funnels A. What are Facebook funnels? Funnels in Facebook Analytics are made up of events, which act as steps that you want to measure. Create funnels to measure conversions for a sequence of actions and to see how long it takes for conversions to occur. They can also
Exclude referrer domains from Google Analytics tracking
A short guide about referral traffic and referrer domain features on Google Analytics, and how you can exclude them on your report.
Facebook ads tutorials & best pratices
Facebook ads is one of the best ways to scale your online business to reach a wide range of targeted audiences and promote your products. In this article A. Make a plan & goals for your Facebook ads B. Understand Facebook ads structure C. Understanding Facebook Audiences D. Step-by-step tutorials of setting up a Facebook ads campaigns E. Best strategies to run a killer Facebook ads F. Best successful case studies of driving sales from Facebook ads G. List of other reference guides on dri
Best practices for creating effective product feeds
More and more people are using Google to find their desired products. To utilize product data sent to Google Merchant center, you should choose suitable Google Product categories of the product feeds to your products, in order to attract more viewers and conversions. The product categories also help you organize better and set price effectively for Shopping campaign. When creating the product feed, you can select the category here !(https://storage.crisp.chat/users/helpdesk/website/df8398a9e
Checklist of store optimization for Google Shopping
A great channel to acquire new traffic for online merchants is Google Shopping, also known as Product Listing Ads, or PLAs. Google Shopping ads appear along the top of, or often on the upper right hand side of, a search results page when a user searches Google for a product. (Shopping ads also can be found by clicking the Shopping tab.) Here are a few tips from ShopBase to help you make to most your store that is fully optimized for Google Shopping. In this article: A. Store setting-up
Verify your ShopBase website on Google Merchant Center
A short guide to verify your store website on Google Merchant Center.
Troubleshooting - Issues when adding product feeds to Facebook
When you add your product data to Facebook, if you see the error message, then your feed may be incorrectly formatted or missing information, or Facebook may not be able to access your data feed. In this guide, we will list general information and solutions for some common issues. If you can't fix the issue on your end, please send us ShopBase team the URL link to your product feed file, store's information, and a screenshot of the error message so we can support you. In this section A.
Google Shopping ads tutorials & Best practices
There’s probably never been a more exciting time for online merchants. Marketing channels abound and new ways to target, reach, and woo potential buyers pop up all the time. But it’s also a time filled with obstacles. Competition is fierce and customers have high expectations for their shopping experiences. Technology has leveled the playing field in some ways, while in others its led to consolidation that
Google Ads tutorials
In order to enable ShopBase sellers to quickly understand the relevant knowledge of Google advertising, we have synthesized a list of Google advertising video tutorials for everyone! 1. What is Google Ads? How Google AdWords Works 2. How To Set Up A Google Ads Account 3. How to use Analytics with Google Ads 4. Google Ads Conversion Tracking With Google Analytics 5. Under
Google Shopping ads tutorials
In order to enable ShopBase sellers to quickly understand the relevant knowledge of Google advertising, we have synthesized a list of Google advertising video tutorials for everyone! 1. Intro to Shopping Ads 2. Set up your Merchant Center account for Shopping ads 3. Create a Google Shopping campaign 4. Uploading products to Google Merchant Center 5. Google S