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Paid traffic channels
Learn how to drive traffic & sales to your store with Facebook ads & Google Shopping
Overview of How to Get Traffic with Facebook Advertising
With over 2.7 billion monthly active users, Facebook officially become the biggest marketplace for every online merchant to promote their products and their online business using Facebook ads. But along with the potential Facebook offers come more competitors and challenges to deal with Facebook ads as its algorithm changes constantly. So below is an overview of Facebook ads setup to help store owners generate more traffic to their website. In this article A. Why use Facebook advertisin
Overview of how to get traffic with Google Shopping
Google Shopping is one of the leading channels to drive traffic to your website and helps to boost sales. Learn how to take advantage of Google Shopping to make the most of your online business and market your products effectively. In this article A. Why use Google Shopping to drive sales? B. Checklist of store optimization for Google Shopping C. Set up Google ads tracking on your store D. Google Shopping ads tutorials & Best practices A. Why use Google Shopping to drive sales?
Add product feeds to Facebook Business
Once you have your data feed set up, you can upload it to your catalogue. To add your data feed to a catalogue, please follow our article: A. Create a catalogue (If you haven't got one) Go to Catalogue Manager. Select E-Commerce category for your online products. Click Next. Choose Upload Product Info. Click Create. !(htt
Set up Facebook Pixel IDs
This is an easy guide for setting up Facebook Pixel on your ShopBase
Set up funnels in Facebook Pixel
Funnels in Facebook Pixel will help you track your customer activities and get more information about your store's conversion rate. In this article A. What are funnels? B. Before you setup funnels C. How to set up funnels A. What are Facebook funnels? Funnels in Facebook Analytics are made up of events, which act as steps that you want to measure. Create funnels to measure conversions for a sequence of actions and to see how long it takes for conversions to occur. They can also be
Facebook ads tutorials & best pratices
Facebook ads is one of the best ways to scale your online business to reach a wide range of targeted audiences and promote your products. In this article A. Make a plan & goals for your Facebook ads B. Understand Facebook ads structure C. Understanding Facebook Audiences D. Step-by-step tutorials of setting up a Facebook ads campaigns E. Best strategies to run a killer Facebook ads F. Best successful case studies of driving sales from Facebook ads G. List of other reference guides on dri
Checklist of store optimization for Google Shopping
A great channel to acquire new traffic for online merchants is Google Shopping, also known as Product Listing Ads, or PLAs. Google Shopping ads appear along the top of, or often on the upper right hand side of, a search results page when a user searches Google for a product. (Shopping ads also can be found by clicking the Shopping tab.) Here are a few tips from ShopBase to help you make to most your store that is fully optimized for Google Shopping. In this article: A. Store setting-up
Verify your ShopBase website on Google Merchant Center
A short guide to verify your store website on Google Merchant Center.
Add product feeds to Google Merchant Center
After you created product feeds of your ShopBase products and verified your website on Google Merchant Center, it's time to submit them to your Google Merchant Center account. You can refer to the video below or our following guide.
Automatically sync product feed to Google
In this article A. Intro B. Set automatic sync to Google C. Manage Product Data A. Intro Compared to manual adding feeds to Google Merchant Center and Facebook Business, this feature will: Update automatically with just a few steps. You don't have to create links and ed
Track Google Ads Conversions with ShopBase
A short guide to track Google Ads Conversions with your ShopBase store.
Google Shopping ads tutorials & Best practices
There’s probably never been a more exciting time for online merchants. Marketing channels abound and new ways to target, reach, and woo potential buyers pop up all the time. But it’s also a time filled with obstacles. Competition is fierce and customers have high expectations for their shopping experiences. Technology has leveled the playing field in some ways, while in others its led to con