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Learn how to drive traffic & sales to your store with Facebook ads & Google Shopping
Update Facebook tracking to comply with iOS 14 App Tracking Transparency Framework
Since iOS 14, Apple will require all apps to follow their App Tracking Transparency Framework & all users can choose to ask app not to track their behaviors while using apps that include Facebook apps. Facebook introduces the Aggregated Event Measurement to provide a way that help merchants to take on Apple's limitation. ShopBase fully supports this protocol, follow our guides below to take actions as soon as possible.
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Create Facebook Pixels and generate Access Tokens for your Pixels
This article goes into details on how to create Facebook Pixels and generate respective Access Tokens to help set up Conversions API on Facebook, which would help you increase the efficiency of online ads for your store. To get an overview of Facebook ads tracking integration into your ShopBase online store, click here. In this section A. Create
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Verify domain ownership on ShopBase with Facebook Business Manager
This article provides a guide on verifying domain ownership on ShopBase with Facebook Business Manager. In this article A. Verify domain bought at ShopBase B. Verify domain bought at other services A. Verify domain bought at ShopBase You can quickly buy a domain at ShopBase, please visit this link to see a guide. To verify domain ownership for
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Verify Facebook Pixel and Conversions API are working correctly
Following the updates on Apple's App Tracking Transparency Framework, Facebook has introduced the Aggregated Event Measurement to provide a way that help merchants to take on Apple's limitation. This protocol has been fully supported by ShopBase. Merchants can now set up Conversions API and fire events from both browser and server. All events received will be displayed in Facebook Events Manager. Below is a guide on how you can
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Configure conversions events in Facebook Events Manager
To adapt to policy changes in Apple's App Tracking Transparency Framework, Facebook has launched Aggregated Event Measurement. According to its recennt announcement, Facebook will begin to limit 8 conversion events per domain in an online store. Facebook will initially configure the conversion events we believe are the most relevant to your business based on your activit
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Set up Google Ads Enhanced Conversions on ShopBase
Enhanced Conversions is a feature that can increase the accuracy of your conversion measurements. When a customer completes a conversion on your website, you may receive data such as email address, name, home address and/or phone number. This data can be collected and used to match your customers to Google accounts that they signed into when they clicked on one of your ads. With this data, you can improve the reporting of the online conversions driven by ad interactions. In this article, w
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Overview on how to get traffic with Facebook Advertising
With over 2.7 billion monthly active users, Facebook officially become the biggest marketplace for every online merchants to promote their products and their online business using Facebook ads. But along with the potential that Facebook offers, it also has more competitors and challenges to deal with Facebook ads as its algorithm changes constantly. Here is an [overview of Facebook ads](https://www.shopbase.com/facebook-ads-free-ebook/?utm_source=cs&utm_medium=helpdoc&utm_campaign=facebook-ads-f
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Set up Facebook Pixel IDs and Conversions API in ShopBase
This is an easy guide for setting up Facebook Pixel on your ShopBase
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Set up Google Analytics goals and funnels
A short walkthrough to set up the goal and funnel for your store.
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Exclude referrer domains from Google Analytics tracking
A short guide about referral traffic and referrer domain features on Google Analytics, and how you can exclude them on your report.
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Choose suitable Google product categories for your product feeds
More and more people are using Google to find their desired products. To utilize product data sent to Google Merchant center, you should choose suitable Google Product categories for your product feeds, in order to attract more viewers and conversions. Step by step Tutorial You should create your product feeds first, kindly follow the instructions on how to create product feeds in this article. 