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Mailchimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets. It helps you manage your mailing lists, create custom email templates, nurture and automate your entire marketing campaigns. After you have set up Mailchimp for your ShopBase store, we will synchronize ShopBase's data on customer actions on the site with Mailchimp. This article will give you a list of synchronized data.

In this article

A. ViewProduct
B. AddToCart
C. StartCheckout
D. PlaceOrder
E. FulfillOrder
F. CancelOrder
G. RefundOrder

A. ViewProduct

Data of this action will be recorded when customers view any product on your ShopBase store.

Data of this action can only be recorded after customers are identified by registering, logging in to their accounts on your ShopBase store, or entering delivery information on your ShopBase store's checkout page.

B. AddToCart

Data of this action will be recorded when customers add to cart any products in your store.

Data of this action can only be recorded after customers are identified by registering, logging in to their accounts on your ShopBase store, or entering delivery information on your ShopBase store's checkout page.

C. StartCheckout

Data of this action will be recorded when the customer enters his or her contact and delivery information on the first page of the ShopBase checkout process and clicks to resume the checkout process.

The data is synchronized with the URL link of the checkout page on which a customer is making a payment for their shopping cart. If a customer opens an email promoting unpaid order fulfillment on a new device, the data related to the URL link of the checkout page associated with that cart will continue to be recorded.

D. PlaceOrder

Data of this action is recorded when customers complete the checkout process and create an order in your ShopBase store.

E. FulfillOrder

Data will be recorded when the order is marked as fulfilled in your ShopBase store.

F. CancelOrder

Data will be recorded when customers create an order in your ShopBase store, then cancel it before it is fulfilled.

G. RefundOrder

Data will be recorded when customers complete payment in your ShopBase store and the payment is processed. However, the customer requests the payment to be refunded. Mailchimp only accepts data from fully refunded orders, not partially refunded ones.

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Overview of Mailchimp
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