Google Shopping is one of the leading channels to drive traffic to your website and helps to boost sales. Learn how to take advantage of Google Shopping to make the most of your online business and market your products effectively.

In this article

A. Why use Google Shopping to drive sales?
B. Checklist of store optimization for Google Shopping
C. Set up Google ads tracking on your store
D. Google Shopping ads tutorials & Best practices


A. Why use Google Shopping to drive sales?

One excellent way to generate traffic for your online store is Google Shopping, also known as Product Listing Ads, or PLAs. Google Shopping ads appear along the top of, or often on the upper right hand side of, a search results page when a user searches Google for a product. (Shopping ads also can be found by clicking the Shopping tab.)



Over the past few years, Google Shopping has become an established and critically important channel for most online retailers. In Q4 of 2019, Google Shopping accounted for 65% of click share for retailers, marking the first time shopping clicks exceeded search clicks. For non-branded terms, Google Shopping click share is a staggering 75%. (Google Shopping is competitive—it’s still possible for you to promote your products profitably, but it’s not quite as easy as used to be. Moreover, it should come as no surprise that Google Shopping clicks on mobile devices are growing at an even faster pace than desktop clicks.

B. Checklist of store optimization for Google Shopping

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C. Set up Google ads tracking on your store

D. Google Shopping ads tutorials & Best practices

Related Articles:

Checklist of store optimization for Google Shopping
Verify your ShopBase website on Google Merchant Center
Add product feed to Google Merchant Center
Automatically sync product feed to Google
Track Google ads conversion in ShopBase
Google Shopping ads tutorials & Best practices
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