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Google Merchant Center (GMC) is a platform where you can upload and maintain store and product details so that they can appear within relevant Google search results. To sell on Google, you will need to register for an account and wait for it to be reviewed and approved. With ShopBase's built-in features, you can easily register and connect with Google Merchant Center to start selling on Google Shopping. Specifically, we will help you:

Set up stores that satisfy Google Merchant Center guidelines.
Connect and set up a GMC account to your store.
Sync your product listings on GMC and manage your feed data.

In this article, we will give you an overview of how to connect Google Merchant Center to your store with ShopBase.

In this article

A. Set up store and register/connect Google Merchant Center
B. Sync product feed

A. Set up store and register/connect Google Merchant Center

Before you start, please check out this article to understand Google's requirements and guidelines.

ShopBase offers you 2 ways to connect your GMC account to your store:

Automatically register and set up online store on ShopBase.
Manually register and set up online store by referencing ShopBase's checklist.

1. Automatically register Google Merchant Center and set up online store on ShopBase


With ShopBase's automatic GMC registration flow, your online store will be built to completely meet Google's requirements; and ShopBase will set up your GMC account with complete business information, shipping information (for PrintBase and PlusBase stores), claim your domain, and upload products to GMC for you.

Simply link your Google account, select the GMC account you want to connect to your store, and review basic information about your store and business. Then, ShopBase will automatically configure your store based on the information we gathered and analyzed. In case the account is rejected, you can contact our Customer Support team for assistance with the review process and advice on how to appeal.

Contact our Customer Support team for support in case your account is rejected
This method is especially suitable for merchants with not much experience with GMC registration, or merchants who have a large number of stores and wish to register GMC fast and efficiently.

Read more: Automatically register Google Merchant Center and set up online store.

2. Manually register Google Merchant Center and set up online store by referencing ShopBase's checklist


You can also manually register a Google Merchant Center account by following the checklist that is provided by ShopBase to help you review and set up your store to meet GMC requirements. After connecting your GMC account to ShopBase, you can sync and manage product feed from ShopBase to GMC.

This method is suitable for merchants who have prior experience with GMC registration, store setup that meets Google's requirements, and complete GMC information configuration.

Read more: Connect Google Merchant Center to online store with ShopBase's checklist.

B. Sync product feed


For you to begin selling and advertising on Google Shopping, ShopBase will help you upload your products to GMC with all of the necessary information.

On ShopBase, after connecting your GMC account, products can be synchronized to GMC. You can choose to sync all products, or just some selected products or collection to GMC depending on your business strategy.

For PrintBase/PlusBase products, the shipping information will be automatically set up.

Read more: Sync products to Google Merchant Center.

Please refer to the following documents from the ShopBase Team for your reference: Guide to set up a ShopBase store and Google Merchant Center account; Guide to set up a PrintBase store and Google Merchant Center account; Guide to set up a PlusBase store and Google Merchant Center account.

Related articles

Understand Google’s requirements when registering Merchant Center
Automatically register Google Merchant Center and set up online store
Connect Google Merchant Center to online store with ShopBase's checklist
Understand Google Merchant Center account application statuses
Automatically sync product feed to Google Merchant Center
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