A smooth checkout process can give your customers a pleasant shopping experience and also increase the potential of repeat purchase, thus help to boost revenue and build brand trust.

In this article:
A. Overview of checkout process
B. Optimize checkout process

A. Overview of checkout process
The checkout process is the process that all customers must go through if they want to complete purchasing the items in the cart. This process begins when a customer clicks Checkout button in the Shopping Cart or the Buy Now button. If you do not allow anonymous shopping, a visitor who is not yet logged in will be taken to the login page.

1. Customer information
Fill your email and Shipping Address. If this user is a returning customer the shipping address will appear with the information that was last specified by the previous purchase.
Clicking Continue takes the user to the next step of choosing a shipping method.

2. Shipping method
Choose one method on the list that fits customer budget the most.
Clicking Continue takes the user to the next step of adding payment method

3. Payment method
If the user chooses to pay with a credit card, the following fields must be completed:
Card number (the system automatically validated the card number)
The Cardholder name
The Expiration date
The Security code
The Billing address can be edited in this step if it is different from Shipping address.

4. Coupon/discount code
On the right side of Checkout Page, the user can add your discount code and press Apply then an overview of payment would be presented.
The user must confirm the order by clicking Complete Order.
Once the order is confirmed, the Thank you page is displayed to the user, and an email is send by the store to the customer.


B. Optimize checkout process

1. Cart page
How to skip cart page from checkout process?
How to customize cart page?
2. Check-out page
How to choose three page checkout or one page checkout?
How to customize checkout page on your preferences?
How to optimize checkout page for better conversion rate?
3. Thank-you page
How to customize thank you page?

Related Articles:
Give incentives to buy your products
Increase AOV, AOI
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