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Mailchimp is an all-in-one marketing platform that helps you manage and communicate with your clients, customers, and other interested parties. Its approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. This article will show you how to integrate Mailchimp into your ShopBase store.

Step by Step Tutorial

Go to Mailchimp website, sign up or sign in to your existing account.

In Mailchimp dashboard, click on your profile picture and select Account.


Click Extras > API keys.


Navigate to the Your API keys section and select Create A Key. Then Mailchimp will automatically generate a new API key for you.


Copy the API key.


From your ShopBase admin, go to Marketing & Sales > Marketing emails and select Mailchimp.


Paste the API key you copied in step 5 to the Mailchimp API key field, then click Save changes.


The audience list in your Mailchimp account will be displayed here. Select the audience where you want to sync your store's data to and click Connect.


Then your data will be synced to the selected audience, including:

Customers: This will be synced as the selected audience’s contacts.
Customer behaviors: This will be synced as the contacts’ activities.
Products: Only valid products (available products having images) will be synced.
Carts: Carts containing at least 1 invalid product will not be synced.
Orders: Orders containing at least 1 invalid product will not be synced.
Discount: Only valid discounts (active or scheduled discounts) will be synced.


To provide you with some available event data to start setting up campaigns and customer journeys, ShopBase will automatically use your store’s customer email to create a new contact on Mailchimp, then a sample of events linked to the contact will be sent to your account.

Related articles

Overview of Mailchimp
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