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Mailchimp is an all-in-one marketing platform that helps you manage and communicate with your clients, customers, and other interested parties. Its approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. This article will show you how to integrate Mailchimp into your ShopBase store.

Step by Step Tutorial

Go to Mailchimp website, sign up or sign in to your existing account.

In Mailchimp dashboard, click on your profile picture and select Account.

Click Extras > API keys.

Navigate to the Your API keys section and select Create A Key. Then Mailchimp will automatically generate a new API key for you.

Copy the API key.

From your ShopBase admin, go to Marketing & Sales > Marketing emails and select Mailchimp.

Paste the API key you copied in step 5 to the Mailchimp API key field, then click Save changes.

The audience list in your Mailchimp account will be displayed here. Select the audience where you want to sync customer information and behaviors to and click Start syncing.

When your status turns to Tracking synced, the store's customer information and behaviors are now in sync with the selected Mailchimp audience.

Once you click Start syncing, all your store's customer data will be synced to Mailchimp as the selected audience's contacts.
Click Send sample events to your Mailchimp account if you want to test the tracking data synced to Mailchimp, or need some available tracking data to start triggering your emails. Then, ShopBase will automatically use your store’s customer email to create a new contact on the selected audience, and a sample of events linked to the contact will be sent to your Mailchimp account.

Related articles

Overview of Mailchimp
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