Keep track with your store's performance and key metric reports to analyze which elements need improvement as long as get more insights into your visitors.

In this article

A. List of tools
B. General benefits of using Tracking & Analytics tools

A. List of tools

Google Analytics

Google Analytics is an analytics service offered by Google that tracks and gives reports of website traffic, currently as a platform integrated into Google Marketing Platform brand. You can choose whichever data you want to track to start gathering data about purchase activity on your site or app such as product and transaction information, average order value, eCommerce conversion rate, time to purchase, and other data. Click here to set up Google analytics


Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys. You will have a better grasp on what’s actually happening on your site, your visitors' behavior, and what needs to be optimized. Click here to install HotJar

Other Tracking and Analytics tools are also supported. Click here to add codes of other tracking tools to ShopBase store.

B. General benefits of using Tracking & Analytics tools

Tracking and analytics tools are ultimately used to improve businesses' performance. Gaining insights about your customers and how they are interacting with your website will allow you to properly align business strategies that will lead to better conversion, increase sales and improve loyalty. Some benefits of using Tracking & Analytics tools:

Know exactly what your customers are looking for
Track high-quality traffic source for better investment
See where you are losing customers and to improve your pages to lessen cart abandonment
Figure out how to optimize your website

Related Articles:
Install Hotjar Tracking Code
Set up Google Analytics
Set up Google Analytics goals and funnel
Exclude referrer domains from Google Analytics tracking
Add codes of other tracking tools to ShopBase store
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